Teeth Whitening Products Market 2018: Industry is expected to grow at a CAGR of roughly 5.2% | Top Key Players (P&G, Colgate Palmolive, Unilever, Johnson & Johnson, GSK, Church &Dwight, Henkel), globally 2023

The worldwide market for Teeth Whitening Products is expected to grow at a CAGR of roughly 5.2% over the next five years, will reach 18000 million US$ in 2023, from 13300 million US$ in 2017

Teeth whitening products is products that can either restore natural teeth shade or whiten teeth beyond natural shade.
Teeth whitening products can be divided into two categories: surface whiteners and bleaches.

Surface whiteners help remove surface stains physically or chemically. Products in this category mainly include dental scalers, chewing gums, toothpastes, gels and whitening kits, rinses, paint-on films and strips.
Bleaches are generally based on peroxides and are able to change the inborn color of teeth.

Based on the different conditions of teeth, two different kinds of methods will be adopted accordingly. Vital bleaching is done on “living” teeth and can remove the color caused by food, tobacco or age. While for teeth which is no longer “alive” non-vital bleaching will be applied to alter the changed color caused by root canal.

Some of the key players in Global Teeth Whitening Products market are:
• P&G
• Colgate Palmolive
• Unilever
• Johnson & Johnson
• GSK
• Church &Dwight
• Henkel
• Lion
• Ultradent Products
• Trident Gum
• Wrigley
• Peelu
• KöR Whitening
• Hawley & Hazel Chemical
• YUNAN BAIYAO
• Beyond
• Philips
• Dentsply
• DenMat
• WOODPECKER
• LM
• Golden Eagles
• Poseida
• W&H
• NSK
• EMS
• Dentamerica
• LUSTER
• Pac-Dent

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This report focuses on the Teeth Whitening Products in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.

Global giant manufactures mainly distributed in U.S. and E.U. The manufacturers in U.S. have a long history and unshakable status in this field. Manufacturers such as Colgate Palmolive and P&G have relative higher level of product’s quality. As to U.K., Unilever has become as a global leader. In Japan, Lion Company leads the technology development. Most of Chinese manufactures locate in Guangdong and Yunnan province.

Many companies have several plants, usually located in the place close to aimed consumption region. There are international companies set up factories in China either, such as P&G whose plant is located in Guangdong and Jiangsu province. Some companies usually take a joint venture enter into aim market, like Colgate who take their advantage merge with Sanxiao, whose key market is in China.

Market Segment by Regions, regional analysis covers
• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Colombia etc.)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers
• Surface Whiteners
• Bleaches

Market Segment by Applications, can be divided into
• Professionally Applied
• Consumer Applied

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Table of Contents
1 Market Overview

1.1 Teeth Whitening Products Introduction

1.2 Market Analysis by Type
1.2.1 Surface Whiteners
1.2.2 Bleaches

1.3 Market Analysis by Applications
1.3.1 Professionally Applied
1.3.2 Consumer Applied

1.4 Market Analysis by Regions

1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force

2 Manufacturers Profiles
2.1 P&G
2.2 Colgate Palmolive
2.3 Unilever
2.4 Johnson & Johnson
2.5 GSK

3 Global Teeth Whitening Products Market Competition, by Manufacturer

4 Global Teeth Whitening Products Market Analysis by Regions

5 North America Teeth Whitening Products by Countries, Type, Application and Manufacturers

6 Europe Teeth Whitening Products by Countries, Type, Application and Manufacturers

7 Asia-Pacific Teeth Whitening Products by Countries, Type, Application and Manufacturers

8 South America Teeth Whitening Products by Countries, Type, Application and Manufacturers

9 Middle East and Africa Teeth Whitening Products by Countries, Type, Application and Manufacturers

10 Global Teeth Whitening Products Market Segment by Type

11 Global Teeth Whitening Products Market Segment by Application

12 Teeth Whitening Products Market Forecast (2018-2023)

13 Sales Channel, Distributors, Traders and Dealers

14 Research Findings and Conclusion

15 Appendix

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