After-Sun Products Market - Assessment, Customer Research, Insight & Competitive Intelligence
Exposure to the Ultraviolet (UV) rays can harm skin resulting in tanning, premature aging of the skin, and other skin problems. In the worst case, it can also lead to the skin cancer. Hence, to avoid all these problems, the use of after sun products is constantly increasing. After sun products with various SPF levels are gaining traction in the market. Owing to the increasing demand, the manufacturers of after sun products are focusing on introducing multi-functional products such as skin care products with anti-wrinkles and whitening properties.
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With the increasing interest towards using natural products after sun product manufacturers have also started including natural ingredients in their products such as fruit extracts, aloe vera, etc. skin care product manufacturers are including various features such as oil-free, quick absorption, water resistant, light formulation, etc. Key players are also focusing on developing organic skin care products that can provide safety from UV rays.
Global After-Sun Products Market- Research Methodology
The report is created by using a top-down approach and bottom-up approach to offer estimation on the growth of the global after sun products market. The report also offers key insights after sun products market segments and key regions. Market dynamics including driving factors, key market trends, major market opportunities, and challenges are also given in the report. The report is based on the primary research and secondary research to give a clear picture of the market and to provide in-depth analysis on the key factors in the after-sun products market. As the part of primary research interviews were conducted with market experts and the opinions offered by the respondents were verified with valid data sources. Meanwhile, secondary research included investors’ presentation, financial reports and annual reports of the key market players.
The report also includes market attractiveness analysis, analysis based on Porter’s five force model, and (Strength, Weakness, Opportunity and Threat) SWOT analysis to help the manufacturers in identifying opportunities in the market. The report offers Impact analysis based on various driving factors. Estimated revenue, market share, year over year growth, and CAGR in percent form is provided in the report. Incremental opportunity in the report proves to be the vital factor in identifying various market opportunities.
The report offers profiles of the key players in the global after-sun products market. The key companies are evaluated on several parameters such as financial overview, key business strategies, new product launches by the companies, company overview, product portfolio, and key developments in the market. This information can help in planning business strategies and compete in the global after-sun products market.
Global After-Sun Products Market- Segmentation
The global after-sun products market is segmented into product type, end user, sales channel, source, and region. The product type is further segmented into creams and lotion, cleansers and foaming, essential oils, gel & scrubs, and other products. Based on the end users, the market is segmented into male and female.
On the basis of sales channel, the segmentation includes modern trade, convenience store, departmental store, drug store, online stores, and other sales channel. Source is further segmented into conventional, natural and organic.
Region-wise the global after-sun products market is divided into Latin America, Europe, Japan, Asia Pacific Excluding Japan (APEJ), North America, and the Middle East and Africa (MEA).
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The key market players operating in the global after-sun products market are L'Oréal S.A., Beiersdorf Aktiengesellschaft, Johnson & Johnson Services, Inc., Avon Products, Inc., Kao Corporation, Shiseido Co. Ltd, The Procter & Gamble Company, The Estee Lauder Companies Inc., Unilever PLC, and Christian Dior SE.
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