Press release
Mobile Analytics Market 2018 Top Leaders: IBM, Google, Amazon Web Services, Microsoft, Mixpanel, Localytics, Adobe Systems, Webtrends, Comscore, Flurry
Market Synopsis of Mobile Analytics Market:
Mobile Analytics is the application of data generated by usage of a particular mobile platform to improve timely and informed business decisions and performance, resulting in higher customer service and satisfaction. For example, Nokia Technology President Ramzi Haidamus stated that future could lie with digital health. He supported Nokia’s decision to invest in connected health. "We’re looking at digital health domain, where we have not launched any products and is something that comes very natural to Nokia" he said in 2016.
The mobile analytics market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2017 and 2023.
Key Players of Mobile analytics market
The prominent players in the mobile analytics market are – Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others.
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IBM is a prominent player and the company has designed a cloud service platform known as Bluemix for analysis of app performance, monitor application performance. Thus cloud based technologies are making a dent in the market.
Segmentation of Mobile analytics market
Type – Mobile Advertisement & Advertisement Analytics (Campaign Analytics, Ad Attribution Analysis, Conversion Funnel Analysis), In-App Behavioral Analytics (Touch Heatmaps, Event Tracking, User Profiling and Demographics), Application Performance Analytics (Cross Platform Analysis, Mobile A/B Testing, Others)
Organization size - Small & Medium Enterprises and Large Enterprise
Vertical - Retail and E-Commerce, Media & Entertainment, Travel & Logistics, Healthcare, Government, BFSI, Automotive, IT & Telecom, Others
Mobile Analytics Market consists of location based Analytics. In location based Analytics, location-enabled activities are often directly associated to consumer related behaviour. If consumers are looking for a good place to have a drink or searching for a specific product in a retail store, customers rely on their mobile devices as prime sources of information on which they make an increasing number of decisions regarding spending their time and money.
Regional analysis of mobile analytics market
The regional analysis of mobile analytics market is segmented for Asia Pacific, North America, Europe and Rest of the World. North America is expected to be largest market in mobile analytics market. Asia-Pacific region is expected to be fastest growing region in mobile analytics market owing to huge investment in mobile advertising. The market growth in North America region is mainly due to contribution by develop countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile analytics popularity among enterprises. The middle East and Africa regions are constrained by the poor connectivity faced by these countries and lower smartphone user base.
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LIST OF TABLES
TABLE 1 MOBILE ANALYTICS MARKET, BY TYPE
TABLE 2 MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 3 MOBILE ANALYTICS MARKET, BY VERTICAL
TABLE 4 MOBILE ANALYTICS MARKET, BY REGION
TABLE 5 NORTH AMERICA MOBILE ANALYTICS MARKET, BY TYPE
TABLE 6 NORTH AMERICA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 7 NORTH AMERICA MOBILE ANALYTICS MARKET, BY VERTICAL
TABLE 8 U.S. MOBILE ANALYTICS MARKET, BY TYPE
TABLE 9 U.S. MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 10 U.S. MOBILE ANALYTICS MARKET, BY VERTICAL
TABLE 11 CANADA MOBILE ANALYTICS MARKET, BY TYPE
TABLE 12 CANADA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 13 CANADA MOBILE ANALYTICS MARKET, BY VERTICAL
TABLE 14 MEXICO MOBILE ANALYTICS MARKET, BY TYPE
TABLE 15 MEXICO MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
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