Press release
Mobile Advertising Market Size and Forecast by Facebook, Google, Flurry, Applovin Corp., Avazu, Chartboost, Millennial Media, Smaato, Inmobi Pte., Matomy Media Group
The Mobile Advertising Market is expected to grow at approximately USD 169 Billion by 2023, at 14% of CAGR between 2017 and 2023.
Key Players:
The prominent players in the mobile advertising market are – Applovin Corporation (U.S.), Avazu Inc. (China), Chartboost Inc. (Netherland), Facebook Inc. (U.S.), Flurry Inc. (U.K.), Google Inc. (U.S.), Inmobi Pte. Ltd. (Singapore), Matomy Media Group Ltd. (Israel), Millennial Media Inc. (U.S.), Smaato Inc. (U.S.), among others.
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Market Scenario:
Mobile advertising can be defined as a marketing or advertising platform through mobile devices. Mobile advertising market has various channels that includes technology, trade shows or billboards. The key trends in mobile advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, factors such as mobile as a device helps in bridging the gap with real world, increase in mobile users owing to usage of multiple channels and device that boost the mobile advertising market. Invention of latest technology helps users during difficult times, when demonetization stuck the market, the online money transfer companies were still flourishing and came up with more efficient technologies. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them. These are the significant factors driving mobile advertising market.
The Mobile Advertising Market can be segmented on the basis of advertising type, organization size and vertical. By advertising type, the mobile advertising market consists of short message service (SMS), multimedia messaging service (mms), peer-to-peer messaging (P2P), video advertising, display advertising, in-game advertising, mobile digital coupons, in-app advertising and others. Short message service, offers companies to be in touch with their customers, by requesting them to participate in surveys, and fill questionnaire. Industries such as real estate can be constantly in touch with their customers by updating them with property listing schemes and latest property for sale. Restaurant owners can attract customers by messaging attractive deals.
Segments:
Mobile Advertising market is segmented on the basis of advertising type, organization size and vertical.
Mobile Advertising Market by Advertising type:
Short Message Service (SMS)
Multimedia Messaging Service (MMS)
Peer-To-Peer Messaging (P2P)
Video Advertising
Display Advertising
In-Game Advertising
Mobile Digital Coupons
In-App Advertising
Others
Mobile Advertising Market by Organization Size:
Small and Medium Enterprises
Large Enterprises
Mobile Advertising Market by Vertical:
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation and Automobile
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Education and Government
Others
Regional Analysis:
The regional analysis of mobile advertising market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. Asia-Pacific region is expected to grow at the highest CAGR in mobile advertising market. North America region is the leading player in mobile marketing market owing to huge investment in mobile advertising. The market growth in North America region is mainly due to contribution by developed countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile marketing popularity among enterprises.
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LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 MOBILE ADVERTISING MARKET: BY ADVERTISING TYPE (%)
FIGURE 3 MOBILE ADVERTISING MARKET: BY ORGANIZATION SIZE (%)
FIGURE 4 MOBILE ADVERTISING MARKET: BY VERTICAL (%)
FIGURE 5 MOBILE ADVERTISING MARKET: BY REGION (%)
FIGURE 6 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE (%)
FIGURE 7 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)
FIGURE 8 NORTH AMERICA MOBILE ADVERTISING MARKET, BY VERTICAL (%)
FIGURE 9 EUROPE MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE (%)
FIGURE 10 EUROPE MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)
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