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Digital Asset Management Software Market 2018 Analysis by Oracle, Adobe Systems, IBM, HP, Cognizant Technology Solution, EMC Corporation, CELUM, Widen, Celartem, MediaBeacon
Digital Asset Management Software Market - Overview
Digital Asset Management Software offers an effective solution for organizations to share, store, organize, find and retrieve the digital files within the organization of from outside when needed. As the number of companies around the world are increasing and adopting new technologies and system for the data management, DAM software becomes a quite effective option to them. According to a recent study report published by the Market Research Future, The global market of Digital Asset Management Software is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
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The aspects such as growing demand for automating market activities and fulfilling multi-channel and multi-device communication requirement is fostering the demand for DAM Software Market.
One of the upcoming trends gaining traction is the increased adoption of analytics to manage digital assets. Digital asset management (DAM) software use analytical tools to manage digital assets in organizations. Digital content can be analysed using these tools for key business decision-making processes.
It is observed that the cloud deployment segment is projected to grow at the highest growth rate during the forecast period, due to the cost benefits and speed of deployment offered by cloud as compared to on-premises. However, the on-premises deployment segment is expected to account for the largest share of the market in 2017, as large enterprises prefer to store and manage their vital digital assets in their own infrastructure.
DAM software market Players:
Some of the major players in Global Digital Asset Management Software Market include Oracle Corporation (U.S.), Adobe Systems (U.S.), IBM Corporation (U.S.), HP (U.S.), Cognizant Technology Solutions (U.S.), EMC Corporation (U.S.), CELUM (Austria), Widen (U.S.) Celartem Inc. (U.S.), MediaBeacon Inc. (U.S.) among others, are profiled in MRFR Analysis and are at the forefront of competition in the global Digital Asset Management Software Market.
Industry News
In May 2016, CELUM released the new update of its DAM software which will help in brand managers, sales representatives and photographers.
In February 2016, Celartem Inc. released the update of its DAM software for workgroup and organizations of all sizes.
March 21, 2017 - Adobe unveiled Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities. And because it’s from Adobe, Experience Cloud integrates with Adobe Creative Cloud and Document Cloud.
19 Apr 2017: IBM announced that international advertising and marketing agency Anomaly has adopted Aspera SaaS Platform along with Aspera Drive to power global creative collaboration and scalable digital asset management.
Digital Asset Management Software Market - Competitive Analysis
The market of Digital Asset Management Software appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
Digital Asset Management Software Market - Segmentation
Segmentation by Component: Comprises solutions and service.
Segmentation by Application: Comprises enterprise, marketing, broadcast and publishing.
Segmentation by Deployment Type: Cloud and On-premise.
Segmentation by Organization Size: Small & Medium enterprises and large enterprises.
Segmentation by Organization Size: Media and Entertainment, BFSI, Consumer Goods and Retail, Manufacturing, Healthcare, Education, Travel and Tourism and Others
Segmentation by Region: North America, Europe, Asia Pacific, Rest of the World.
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Digital Asset Management Software Market - Regional Analysis
North America is dominating the market of Digital Asset Management Software market. High adoption rate of cloud technology and high concern of government towards environment which includes save paper is supporting the market. Furthermore, China, Republic of Korea, India, and Japan are the leading countries leading in the Asia Pacific region. Additionally, Europe is expected to have a substantial growth of the Digital Asset Management Software market over the forecast period.
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
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