Processed Meat Market has witnessed Lucrative growth between 2018-2014
Purchasing power in the emerging countries has grown and this has positively influenced the market. Further, there has been growth in consumer awareness regarding protein richness in meat products. Increase in number of meat processing companies and better distribution channel has boosted the product demand. Advancement in processing technologies and increased use of convenience food has further boosted the processed meat market.
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Processed meat generally comprise of pork, beef and poultry meat. Some of the common methods include smoking, salting, fermentation and curing. Its product include ham, bacon, hotdogs, salami, sausages, beef jerky, canned beef and corned beef. Its processing began when people realized that life of products can be increased by cooking and salting. In earlier times, in Egypt, processing was done through sun drying and Romans used ice and snow for their storage. Institutes namely North American Meat Institute (NAMI) legislate and regulate the processed meat market.
International Agency for Research on Cancer, American Institute for Cancer Research and World Cancer Research Fund have stated that consumption of the product increases the risk of colorectal and stomach cancer. With increase in time, the fat content increases and protein content decreases in the product. Further their excess consumption can lead to high blood pressure, heart diseases and chronic obstructive pulmonary diseases. These factors may restrict the processed meat market.
Processed meat is available in several products including, pork, beef, poultry and mutton. Poultry has major share owing to low cost of production, low cholesterol content and high protein content. Pork has substantial share in processed meat market and is expected to increase due to its growing demand in products including bacon, sausages, trotters and hamburgers. Beef and mutton consumption has seen a rise in Middle East countries. These are further divided into cured and uncured. The cured products have more than 60% share due to increasing awareness regarding the risks of consuming uncured meat.
It is processed in three methods including, chilled frozen and canned. Chilled frozen has larger share owing to increase in demand for quick meal but its demand is declining due to its shorter shelf life. Frozen has substantial share and has seen a rise due to increased usage of hotdogs & salami and greater shelf life. Canned have significant share with its usage in daily meals.
Processed meat market is available through various distribution channels including, supermarket, department & grocery stores and online retailers. The supermarket has major share as urban and semi urban population prefer these owing to ease in availability of product and its comparison. There has been considerable increase in number of stores with major players including Walmart. Department and grocery stores have considerable share and witnessing substantial growth with increase in local demand for the product.
North America has major share in processed meat market due to high demand for protein rich food stuff. The U.S. accounts for over 37% of the worldwide sales of processed food. This is major driving factor for the product in this region. Increased consumption of red meat in Mexico is a key factor for this market.
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Asia Pacific processed meat market will foresee significant growth due to increasing population and
Middle East & African countries are huge consumers of mutton and beef, with the rising living standards & disposable income its share is expected to grow. Europe has nascent share in the demand but with increased consumption in Russia, its demand has spurred.
The processed meat market is consolidated with the presence of few industry players in the market holding major share. Some of the key industry players of processed meat market are Tyson Foods, ConAgra, Advance Food Company, Cargill, Pilgrim’s Pride Corporation, Hormel foods, Keystone Foods and Sysco Corporation to name a few.
Companies are adopting several strategies to capture processed meat market including, agreements, mergers, and acquisitions. Smithfield Food acquired ConAgra Food’s frozen meat business segment. The acquisition will help the company to expand in new geographical areas.
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