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Get Global Lipstick Market Size, Share, Development, Growth and Demand Forecast to 2023

07-05-2018 10:34 PM CET | Fashion, Lifestyle, Trends

Press release from: P&S Market Research - Consumer Products

Lipstick Market

Lipstick Market

The increasing urbanization, improvement in lifestyle, and trend of picture posting on social media are the key factors, encouraging the use of cosmetic products. Lipstick is one of those lifestyle products, which is affordable for every individual belonging to every section of the society.

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In the developed countries, especially in Eastern Europe, the demand for lipstick has been increasing at a swift pace. The increasing number of working women is one of the key factors responsible for the increased usage of cosmetic products. The time spent by people on social media is increasing, which is boosting their appearance consciousness.

The key restraints in the growth of the global lipstick market includes the growing inclination of consumers towards neutral lip color in North America and Western Europe, and increasing geriatric population in certain countries, such as Japan and the U.K. The women geriatric population is expected to upsurge with a higher pace, as compared to men. The appearance consciousness of women diminishes with ageing, which hampers the growth of the cosmetic industry, including the lipsticks.

Based on type, the global lipstick market can be broadly segmented into matte, crème, shimmer, and long-wearing. Matte lipsticks are mostly dark in color, due to high pigment content in them. Crème lipsticks have more wax than matte lipsticks; therefore, they not only color, but also protect the lips.

The women above 30 years of age, in the developing countries, have been observed to be more selective about the type of cosmetic products they purchase. This has compelled the lipstick manufacturers to pay special attention towards the women population featuring within this age group.

Asia-Pacific accounted for the largest share within the global lipstick market in 2014. China and India are expected to provide significant growth opportunities to Asia-Pacific lipstick market, owing to fast growth rate of population and increasing disposable income of people in these countries.

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The major companies operating in the lipstick market are L’Oreal Paris, Procter & Gamble, Estee Lauder, Shiseido, and Avon. There are large numbers of other regional and country-specific lipstick manufacturers, owing to which the market is fragmented in nature. The industry has also witnessed certain mergers among lipstick players, which is consolidating the industry to certain extent.

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P&S Market Research is a market research company, which offers market research and consulting services for various geographies around the globe. We provide market research reports, industry forecasting reports, business intelligence, and research based consulting services across different industry/business verticals.

As one of the top growing market research agency, we’re keen upon providing market landscape and accurate forecasting. Our analysts and consultants are proficient with business intelligence and market analysis, through their interaction with leading companies of the concerned domain. We help our clients with B2B market research and assist them in identifying various windows of opportunity, and framing informed and customized business expansion strategies in different regions.

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