The new Apple X is not giving the results Apple was waiting for
Needless to say, Apple has faced huge disappointments with the sales and revenues, and experts believe that a $1000 price tag isn’t exactly a winner given the current dynamics of the smartphone industry. During Christmas time last year, Apple failed to predict the demand accurately and ended up ordering an excessive amount of iPhone X units, and even though the demand was raging hot during that time, Apple failed to sell all its units. Currently, experts believe that Apple is seeking out ways to somehow “burn off” the piles of inventory that has put resellers into a definitive financial qualm.
This explains why Apple has decided to reduce the production capacity of iPhone X to a mere 8 million units for this season, and during the first half of the year, Apple has sold almost 14 million units of the iPhone X. This reveals a reduction of around 27 million units as compared with the revenues earned in December, 2017.
Several Apple suppliers and resellers have step forward to voice their concerns over Apple’s decision to slow down the production of the enigmatic iPhone X, which portrays a financial forecast of low revenues for the upcoming season. This also presents bad fortunate for other technological companies that collaborate with Apple, such TSMC the A11 chip supplier, along with AMS, the Austrian laser tech company that designs the features of Face ID.
Experts state that not only Apple, but also, Samsung, the only provider of the OLED screen that powers the iPhone X, is also planning to reduce supply given the slow pace of the demand expected in the second half of the year.
Apple has not specified the reasons behind its reduced sales and revenues, but it has announced the total amount of iPhone X units that will be sold during the second quarter. Naturally, the average selling price of the new iPhone also paints a bleak picture of its performance and profitability.
Last year around Christmas holidays, the ASP was around $796, which indicated that the new iPhone X revenues made up a massive chunk of the 77.3 million iPhone units that were sold during that time. Apple will share further details soon, and the latest ASP figures will allow us to make accurate assumptions regarding the profitability and performance of the iPhone X in the second quarter of the year.
Experts believe that Apple is expected to sell around 60 million units of the iPhone X during the first year of its launch, however, this assumption depends on Apple’s ability to sell at least 33 million units during the third quarter.
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