Swimming Gear Market - A Consolidating Research and Executing Strategies to Grow Profitably

Swimming gear consists of swim wear, swim caps, swim goggles, ear plugs, and training equipment such as floating devices, masks & snorkels, and kick boards. These gear are required by people who are stepping into the swimming pool or involved in water activities. Swimming gear assist the user while present in the water. Basic gear that everyone needs are swim suits, swim caps, and swim goggles. Lately, preference for recreational water sports activities such as fly boarding, scuba diving & snorkeling, jet skiing, boat rides, and paddle boarding have increased at a fast pace. This subsequently creates key business opportunities. Number of government bodies and tourism communities are emphasizing on water sports activities, which is projected to help generating revenue, and further increase demand for swimming gear and associated equipment.

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Increase in consumer awareness regarding health, rise in fitness activities such as swimming, and surge in other activities such as jet skiing, scuba diving, and snorkeling are projected to drive the swimming gear market. Increase in interest in water sports activities, and rise in the number of sports enthusiasts of various age groups is propelling the swimming gear market. The U.S. government sponsors swim teams, social media campaigns, and established water sports infrastructure.

The global swimming gear market is segmented based on product type, end-user, distribution channel, and region. In terms of product type, the swimming gear market is divided into swim wear, swim caps, swim caps, and others. Based on end-user, the global swimming gear market is segregated into men, women, and children. In terms of distribution channel, the market is categorized into hypermarkets/ supermarkets, specialty stores, online stores, and others (departmental stores, independent vendors). The swim wear segment is anticipated to hold a major share of the market as consumers are increasingly opting for water sports activities and vendors are introducing swim wear according to latest fashion trends and innovations in materials and styles, which is likely to drive this segment, followed by swim caps and swimming goggles, and other basic gear.

Governments and tourism operators are promoting number of campaigns in different countries, which is adding to the popularity and growth of the water sports industry. This is anticipated to propel demand for swimming gear. The Facilities for the Water Sports Industry (FAWI) project in Europe aims at improving facilities for water sports infrastructure and supports and promotes water-based games and activities. Countries in North America, Europe, and Asia Pacific also have government bodies that support various water sports that promote water sports in countries and across the globe. Increase in preference for nature-based outdoor adventures is anticipated to boost demand for swimming gear and water equipment.

Based on region, the global swimming gear market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is anticipated to dominate the global swimming gear market due to increase in adoption of swimming as exercise activity and water sports in various age groups. The market in Asia Pacific is expected to expand at considerable growth rate as compared to other regions due to growing population, awareness regarding health and fitness benefits related to swimming, and rise in disposable income in India, China, and Japan.

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The swimming gear market is highly fragmented with the presence of various players. Some of the leading manufacturers in the market are Arena, Aqua Lung International, Speedo International Ltd., Diana Sport, Acacia, American Apparel Inc., Billabong International Limited, Sunsets Inc., Body Glove IP Holdings LP, L*Space, Nozone Clothing, O'Neill, Perry Ellis International, Parah Srl, Quiksilver, Seafolly, and Swimwear Anywhere Inc. Manufacturers are focusing on new product launches with styles and fashion trends to cater to consumers demand.

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