UK Smartphone Insurance 2017
With over 80% of the UK's adult population in the possession of a smartphone, ownership of these devices is nearing peak levels. On the other hand, insurance take-up for these often expensive, oft-used, and reasonably fragile items has a lot of catching up to do. Sensing opportunity in the market, the smartphone insurance market - which has historically been dominated by banks and home insurers - is being disrupted by fresh mobile-first propositions and specialized gadget insurers offering new, technologically-savvy policies which are particularly appealing to millenials.
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- Smartphone penetration is peaking, currently at about 81% among UK adults.
- Younger demographics are most likely to own smartphones and - unlike other insurance products - are most likely to take out insurance for these too.
- Banks and home insurers are providing the bulk of smartphone insurance. They tend only to cover loss, damage, and theft, however, while gadget insurers cover aspects such as data and e-wallet cover.
Reasons to buy
- Size the opportunity in targeting the smartphone insurance market.
- Understand the competitive market landscape not just in terms of who the key players are within the space but in what ways their propositions differ.
- Consider the different ways in which smartphones are increasingly being used by individuals - and by which individuals - and identify opportunities arising from this.
- Take a view of the distribution landscape of smartphone insurance and build a picture of how this may change in the next few years.
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Table of Content
Who is buying smartphone insurance, and how?
State of the smartphone insurance market
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