Mobile Industry with Growing Factor, Demand, Top Industry Player & Opportunity for Future Growth

Market Research Hub (MRH) has recently broadcasted a new study to its broad research portfolio, which is titled as “Mobile in Retail” provides an in-depth analysis of the Mobile with the forecast of market size and growth. The analysis includes addressable market, market by volume, and market share by business type and by segment (external and in-house).The research study examines the Mobile on the basis of a number of criteria, such as the product type, application, and its geographical presence.

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As consumer retail spend continues to shift online and shoppers shop less in physical stores, the mobile channel is becoming increasingly important. The online market is set to be the fastest growing area of retail within the next five years and spend via smartphone is rising rapidly as consumers continue to turn to their convenient handheld devices to complete everyday tasks.

Despite cost pressures and restricted funds available to invest across numerous areas that require development, the mobile channel is one of the most important areas that retailers must invest in in order to achieve future growth.

Retailers are responding to the growth in mobile spend in various ways. Many have introduced functional apps and mobile optimised websites to ensure the mobile shopping experience is user friendly and seamless in order to drive conversion despite the screen size being much smaller than most desktops or laptops. Online pureplays such as Amazon and ASOS have implemented useful functions within their apps such as the ability to pay via Google Pay on ASOS android app and push notifications to inform customers of updates to their orders on Amazons app.

Scope

- This report focuses on the growing importance of the mobile channel in retail.
- It discusses how retailers are responding to the growth in mobile spend in various ways.
- It identifies the retail leaders and laggards in relation to the mobile proposition.

Get Exclusive Full Report With Table of Content: https://www.marketresearchhub.com/report/mobile-in-retail-thematic-research-report.html

Table of Content:

1 Table of Contents
PLAYERS 3
TRENDS 4
Technology trends 4
Macroeconomic trends 7
Retail trends 9
INDUSTRY ANALYSIS 10
Market size and growth forecasts 10
Competitive analysis 11
Retail case studies 17
Mergers and acquisitions 19
Timeline 21
VALUE CHAIN 22
EIGHT MOBILE THEMES 23
Mobile as a priority 23
Mobile apps 24
Personalisation 25
Mobile payments and wallets 25
Voice assisted shopping 26
Use of QR codes 27
Enhanced instore experience 27
Use of beacon technology 28
COMPANIES SECTION 30
TECHNOLOGY BRIEFING 34
Definitions 34
History of Mobile 35
APPENDIX: OUR THEMATIC RESEARCH METHODOLOGY 36

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This release was published on openPR.