Press release
Napapijri Footwear: the next big step for the brand
VF Int. Sagl and Hamm Market Solutions GmbH & Co KG have signed a long-term license agreement for Napapijri Footwear. The first fall/winter collection 2010 will be launched at the next “Premium” Trade Show in Berlin (January 20th to 22nd).The new shoe collection from Napapijri - the unique premium sportswear brand, inspired by outdoor and travel leisure- will consist of authentic casual footwear made with premium materials fulfilling high quality standards. The collection shows the heritage of Napapijri and is influenced by the four subsidiary themes for fall/winter 2010: Air, Earth, Fire and Water. The Men’s, Women’s and Kids’ Footwear collection will range from casual leather boots, urban inspired sneakers to cool outdoor footwear. About 80 different styles will be available. Materials with vintage looks, leather in different washings and finishings, used suede and textile combinations reflect the character of Napapijri. The main colour tones are based on nature colours as dark brown and grey but black and blue are still essential.
The cooperation encompasses Hamm realizing product development, design and the production of the future footwear collections, as well as European-wide distribution.
Initially the shoes will be sold in Germany, Netherlands, Belgium, France, Italy, Spain, Austria and Switzerland in selected European footwear retailers and authorized specialist stores, as well as the Napapijri Stores (the brand currently has 10 owned stores located in Milan, Paris, Berlin, Munich, Tokyo, Saint Tropez, Madrid, Antwerp, Lugano, Chamonix and 58 partnership stores).
The licensing partner of Napapijri footwear is Hamm Market Solutions GmbH & Co KG, placed in Osnabrück, Germany, which has a well documented experience in the field and has worked with other brands such as Marc O’Polo and Tommy Hilfiger.
Licensing partner for Napapijri footwear:
Napapijri Press Office
HN Footwear GmbH
Wiebke Petzoldt
Sandforter Str. 65
D - 49086 Osnabrück
wp@hamm-footwear.com
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