Cognitive Analytics Market: Global Industry is Expected to Grow at a CAGR of 39.9% to 2027 – Top Key Players Adobe Systems Incorporated, Brandwatch, Clarabridge, Inc., and Crimson Hexagon

The Global Cognitive Analytics market is expected to grow from $1.95 billion in 2017 to reach $40.25 billion by 2027 with a CAGR of 39.9%.

Big data analytics and rising volume of complex data are some of the key factors influencing the market growth. However, factors such as lack of awareness and complex analytical process are hampering the market. Rising adoption of cloud technology provide ample opportunities for the market growth.

Some of the key players of the Cognitive Analytics market include:
Adobe Systems Incorporated, Brandwatch, Clarabridge, Inc., Crimson Hexagon, Inc., Gooddata Corporation, International Business Machines Corporation, Netbase Solutions, Inc., Oracle Corporation, Salesforce, SAS Institute Inc., Simply Measured, Inc., Sysomos, Talkwalker Inc., Unmetric Inc. (US) and Digimind (US).

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Cognitive analytics allows business users to apply human-like intelligence to various tasks, such as identifying context from the text, audio and image. It utilizes varied advanced technologies including artificial intelligence (AI), machine learning, and Natural Language Processing (NLP). Cognitive analytics can be used to amplify knowledge sharing, providing fast access to highly relevant answers and insights on demand.

The fraud and risk management helps companies evaluate and simplify often ambiguous and uncertain data, and find the known & unknown risk indicators. By combining the data processing ability with learning capabilities, cognitive systems can detect deep hidden anomalies and patterns, which are almost impossible to detect with the traditional approaches. North America is expected to have the largest market share during the forecast period due to the technological advancements and the early adoption of analytical solutions in this region.

Furthermore, consumption market share for each application is offered in the research for 2017 in a tabular format. Regional analysis is discussed in terms of current market status and growth prospects for the period, 2012–2023. Geographies analyzed in the study are North America, Europe, Asia Pacific, South America and Middle East & Africa. Statistics on revenue and growth rate for each region are mentioned with the help of figures for the historic period and the forecast period.

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Technologies Covered:
• Machine Learning
• Information Retrieval
• Automated Reasoning
• Natural Language Processing
• Other Technologies

Organization Sizes Covered:
• Large Enterprises
• Small and Medium-Sized Enterprises

Components Covered:
• Services
• Tools

Applications Covered:
• Supply Chain Management
• Customer Analysis and Personalization
• Sales and Marketing Management
• Fraud and Risk Management
• Asset Maintenance
• Other Applications

Deployment Models Covered:
• On-Demand
• On-Premises

End Users Covered:
• Media and Entertainment
• Energy and Utilities
• Retail and Consumer Goods
• Banking, Financial Services, and Insurance
• Healthcare and Life Sciences
• Manufacturing
• Government and Defense
• Transportation and Logistics
• Telecommunications and IT
• Other End users

Table of Contents

1 Executive Summary

2 Preface

3 Market Trend Analysis

4 Porters Five Force Analysis

5 Global Cognitive Analytics Market, By Technology

6 Global Cognitive Analytics Market, By Organization Size

7 Global Cognitive Analytics Market, By Component

8 Global Cognitive Analytics Market, By Application

9 Global Cognitive Analytics Market, By Deployment Model

10 Global Cognitive Analytics Market, By End User

11 Global Cognitive Analytics Market, By Geography

12 Key Developments

13 Company Profiling

13.1 Google

13.2 Oracle

13.3 SAS Institute

13.4 IBM

13.5 Amazon Web Services

13.6 Microsoft

13.7 Intel

13.8 Cisco Systems

13.9 HPE

13.10 Nuance Communications

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