Global Vitamin Supplements - Market overview, Trends, DRO analysis, Market segmentation, Market size, Share, Forecast, Porter analysis, Competitive scenario

The global vitamin supplements market, estimated to be valued at $36,929 million in 2014, is expected to grow at 6.5% CAGR during 2014 to 2020, mainly attributed to growing consciousness among consumer about preventative healthcare. Healthcare spend is increasing with the increasing research and development (R&D) expenditure.

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- The vitamin supplements market is driven by growing elderly population, especially in the Asia-Pacific region
- Vitamin supplements market is expected to witness highest growth in personal care sector
- Asia-Pacific is likely to dominate the market in the forecast period owing to increasing aging population.

With increasing educational level coupled with increasing vitamin supplements product visibility, the consumer awareness regarding vitamin supplements is increasing.

Deficiency of vitamin in body at older age increases the risk of diseases, such as night blindness, diminishing eyesight, fragile bones and mental disorders. This requires more nutrient-rich foods at older age. It is important to maintain balance of nutrients, including vitamin, to keep the body functioning properly. These deficiencies can be fulfilled by consuming additional supplement products. Vitamin supplement is one among the majorly consumed supplements products at later age. People aged 65 years and above are not much exposed to sun, one of the major source of vitamin D.

The healthcare industry leads the global vitamins supplements market accounting for more than one third of global market share.

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Due to the increasing cost of healthcare, people are turning towards supplement products including vitamin supplements, as it provides various health benefits, such as proper functioning of immune system (vitamin C), strengthening to bone and joints (vitamin D), and improving vision power (vitamin A).

The vitamin supplements market is highly fragmented with large number of multinational and regional players operating in the market, who distribute their products locally as well as internationally. Some of the major competitors in the global vitamin supplements market include Glanbia plc, NBTY, Inc., Reckitt Benckiser Group plc, Archer Daniels Midland Company, E.I. du Pont de Nemours and Company, Royal DSM N.V., BASF SE, Integrated BioPharma Inc, Bayer AG, Pharmavite LLC, Nutraceutical International Corporation, Herbalife Ltd.

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