Press release
SMARTe Inc. expands its DaaS platform for data health to enrichment with the launch of DataGenie
SMARTe an Enterprise DaaS platform
Mumbai – June 26th, 2018
SMARTe Inc. expands its marketing data leadership by announcing the launch of DataGenie – A real-time data visualization and enrichment platform, which will provide real-time analysis and insight to your existing CRM/MAP (Marketing Automation Platform’s) data abnormalities and recommendations to make informed decisions and to further augment data to boost significant ROI.
“For many organizations, the first step in their data management journey is to identify real-time data health and classification of their information. However, knowing data health alone is not enough to fully address the bad data for either ABM campaigns or any other marketing activity”, stated Sanjay Gala, Founder & CEO at SMARTe. “By integrating with CRM/MAP, organizations can now streamline the health of their database by endlessly standardizing, normalizing, refreshing and enriching data with real-time the Data-as-a-Service platform” he added.
“We tested the Use-Case of DataGenie by showcasing this LIVE to over 100 CMO’s and Marketing and Sales Operations decision makers at a recent tradeshow and it was an instant hit”, said Jiten Savla, Head - Product Strategy & Innovation at SMARTe. “We are happy that our product was well accepted, it will make life much easier for all marketers who have a blind eye on their data abnormalities”, he said.
Data Genie’s key features include –
• Insight into your CRM/MAP Data Anomalies
• Duplication, Normalization and, Standardization
• Total Addressable Market & Whitespace Analysis
• Real-time Data Enrichment
• Fuzzy Algorithm Enhanced Matching
• Integrated Experience of Data Refresh
• Actionable Intelligence with Advanced Visualizations
About SMARTe
We work as a true agile Data-as-a-Service partner to provide ‘high-quality global contact data’ fueled by data science. We accelerate the buyer journey using Artificial Intelligence and NLP technologies in combination with decades of domain expertise delivering highly relevant and most accurate prospect data.
For more information visit www.smarteinc.com
Media Contact:
Aditya Chakravarthi
Global Head of Marketing
aditya.chakravarthi@smarteinc.com
Ajit Desai
Product Marketing
ajit.desai@smarteinc.com
SMARTe works as a true agile DaaS partner to provide ‘high-quality global data’ fueled by data science. We use proprietary focused crawling and NLP technologies coupled with decades of domain expertise and of data normalization delivering highly relevant and most accurate prospect data.
DaaS Offerings:
Bespoke Contacts – Double Opt-In; 100% phone verified, Global Contact Discovery, Tech Install base
Relevant Contacts – Real-Time Global Prospects discovery/enrich from 90 Million profiles, Web verified
Data Genie - The Data Visualization tool with real-time Enrichment
Data Audit – Pioneering data hygiene philosophy; Mass Data Append
Data Strategy – Identify look-alike customers, low hanging fruit prospects
GDPR Compliant Data – Enrich missing Country/Job Titles, etc., sourcing sales-ready contacts, social profiles append as per data privacy and process adherence
1209, Lynbrook Way
San Jose, CA 95129
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