Translucent Films Market: Recent Industry Developments and Growth Strategies Adopted by Players

Global Translucent films market: A historical analysis
Translucent films have matte surface finish due to which it provides uniform color in reflected as well as transmitted light which is considered as one of the prominent reasons due to which translucent films are used in graphic films. Architectural graphics, directional signage, outdoor advertising, backlit signage are some of the most prominent applications of the translucent films. Big brand owners prefer the publicity of their goods through outdoor advertising, which is considered as one of the reasons for boosting the market of the global translucent films market.

The increase in demand for ready to eat foods and processed foods is the major factor that is driving the market of the global translucent films market. On the basis of material translucent films market has been segmented into PET, PP, PE, PS and PVC. Screen printing, cut graphics and thermoforming are some of the major application of translucent films. This has led to rise in the sale of the translucent films market.

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Global Translucent Films Market: Market Dynamics
Translucent films are extensively used in packaging and printing applications. Translucent films are widely used as decorative films, which includes home interior, interior of private jets and vehicles decoration, by creating interior graphics, or using it as a surface protection film. Translucent films are prominently used as privacy films at various establishments including hotels, hospitals, restaurants, schools, and colleges among others.

The institutional market for translucent films is expected to create considerable market demand, during the forecast period. Manufacturers and suppliers of translucent films incorporate several added features such as color fastness, customization option for textures, fire retardant films, and clean wiping, among others. Value-added effects are incorporated in translucent films to cater to various client requirements. Apart from value-added features, manufacturers also incorporate characteristics such as resistance to heat, resistance to chemicals, etc.

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Translucent films incorporated with weather resistance features are extensively used for outdoor signage applications. The global market for translucent films is expected to witness new product development activities targeted to cater extensive end-use industries. Innovation and new product development activities by manufacturers of translucent films are expected to generate considerable market opportunities during the forecast period, 2018-2026.

Key Product Launches:
On 22 April Amcor limited launched new silicon oxide coated translucent films - AmLite Ultra pack which provides barrier to oxygen transmission that is 30% better than a standard aluminum laminate formation. This enables reduction in the weight of films in the flexible format packs, there by reducing the weight by 21% and overall carbon footprint by 40%.
In August, 2017 Ulfex launched the film for candy packaging. It consists of bi-axially oriented polyethylene terephthalate (BOPET) film which consists of low capacity, gloss white anti – static twist wrap polyester film.

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