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Fragrant Movies

09-01-2006 03:00 PM CET | Fashion, Lifestyle, Trends

Press release from: MAGIC BOX eK Special Events

Creating fragrances according to movies and pictures feels like playing a four-handed piano-concert. It longs to close cooperation with producer, director and composer. It is like the design of a melody – high and low tunes, light, intensive and heavy colors creating new vibrations. Odourized movie-scenes let us immerse into the spectacle with all our senses, they circumvent our rationality and retain in good memory - for ever.

Special Fragrance Effects at eDIT 9th Filmmaker's Festival 2006!
Su Skantas idea was to perform fragrant movies at eDIT this year and the creators of the festival warmed up for it immediately. The encounter of fragrance and cinema gains in contemporary importance, caused by the prompt start of Eichinger’s current production »The Perfume«.
Comparable to all cinematic subjects, scenic fragrancing requires professionalism and technical innvoations, to emotionalize the spectators in a well directed way. Therefore the fragrance designer Skanta entered into a cooperation with

MAGIC BOX® who made their mark with the scenting of wide-span locations and fragrant movies in leisure parks. Since 2003 the company is developping power-ful »AirEnhancer« scent devices for scenic outputs of fragrance into cinemas with up to 600 seats.
Olfactory highlights for the audience at eDIT 9th Filmmaker's Festival 2006:
• Gala on Sunday, 24th of September with enchanting fragrant sequences on S.H. Ebner’s colorful Video Art
• »Empowering Images with Scented Sequences«, Lecture on Monday, 25.
Su Skanta (Fragrance Design), Elke Kies (Scent Direction) at Studiokino 2.
That followed:
Fragrant short movie »Who is afraid of Sant Claus« by Anette Ernst.
Time for public’s FAQ on scent-creation, -direction and -technology incl.
Alan Anders, technical developper of the »AirEnhancer« scent system
• The scent-kiosk at the info booth will present a scent marketing concept
for cinemas
• A special fragrance will wellcome the attendees at the Foyer/Entrance.

Further Information: www.edit-ves.com

MAGIC BOX ek Special Events
Büdericher Straße 9
GER-41460 Neuss
++49-2131-591810
++49-2131-591806

Jennifer Schumacher
info@duftregie.de

MAGIC BOX was founded 1997 as production company for live marketing und experience communication.

Our aim is to communicate marketing messages by creating unforgettable experiences. We are combining historical and proven methods of direction with State-of-the-Art-Technologies to creating spectacular experiences for all senses.

Target Groups
- Global companies and Experience-Industry
- Communication-, Event-, Trade- and Fair-Agencies
- Event-Locations, Amusement Parks and Spas
- Architects, object/interior Designers
- Technical Services and Distributors
- Convention/Incentive Industry and Restaurants

Services
- Development and production of Scent-Technology
- Installations for integration within air-conditioning systems
- Optimized powerful scenting of spaces and halls
- Scenting according to sequences in shows and scent cinemas
- Interactive scenting in confined spaces, f.e. exhibits or terminals
- Special Sound Modules for lounges and Point-of-Sale presentations
- Multi-media-programming and integration into showcontrol systems
- Special creations for sensual experiences, relax lounges, spa oasis

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