Global Beer Market Size, Share, Development, Growth and Demand Forecast to 2023

Beer is a alcoholic beverage prepared by saccharification of starch and fermentation of resulting sugar. Beer is the highest consumed alcoholic beverage across the globe. Various forms of beer can be manufactured by effective alterations to this basic brewing process. Beers such as ales, bitters and stouts are some of the general form of beers consumed in the recent times.

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Global industry of beer has experienced a huge growth over the past few years due to the fact that emerging market has shown a significant growth in overall sales volume. Also the beer market is well supported by the fact that developed countries possess a greater purchase power for high-margin craft beer products. Moreover, acquisition and merging programs has resulted in the expansion of key brands, thus propelling the growth of the beer market.

Some of the key drivers impelling the growth of beer market include creative marketing, growing disposables income of the people and innovative promotional strategies. In addition, there is a rise in demand for beer due to its increased popularity among individuals, especially the youth. Therefore beer market has experienced a constant rise over the years owing to a continuous rise in the number of beer consumers.

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The global beer market is greatly dominated by Europe, which is further followed by North America. It is expected that there will be a moderate growth in the Europe and the United States owing to the fact that these regions have already reached maturity.

Barriers to entry differ across various countries and regions. Some of the barriers to entry which forbid the entry of a new player include replacement cost, high installation cost and a number of government regulations. Even though the installation cost is relatively high, technological improvements have lowered the cost of installing an efficient brewery.

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Some of the competitors in the market are Asia Pacific Breweries, Grupo Modelo, Carlsberg Breweries A/S, Heineken N.V., Molson Coors Brewing Company, Kirin Brewery Company Limited, Tsingtao Brewery Company Limited and Yanjing Brewery, Anheuser-Busch InBev, Sapporo Breweries, Asahi Breweries, SABMiller, Scottish & Newcastle and Anheuser-Busch Companies Inc.

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