Clickstream Analytics Global Market Trends Forecast Analysis by Manufacturers, Regions, Type and Application to 2023

Clickstream Analytics market is expected to grow from $ 556.92 million in 2016 to reach $ 1646.51 million by 2023 with a CAGR of 16.7%. Growing demand for eCommerce which leads to rise in consumer data, huge acceptance of traditional techniques to digital techniques is favouring the market. In addition, raise in data privacy issues and regulations are hampering the market.

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Customers accessing the internet in huge number have acquired the largest market share which is dominating the basket analysis and personalization segment. By end user, retail and ecommerce segment is growing rapidly due to the increase of clickstream data in daily life and rising demand for online shopping. North America followed by Asia Pacific is dominating the clickstream market with the use of new technologies.

Some of the key players in global clickstream market include Webtrends, Vlocity, Inc, Verto Analytics, Inc, Talend S.A, Splunk, Inc, SAP SE, Oracle Corporation, Microsoft Corporation, Jumpshot, Inc, International Business Machines Corporation, Hewlett Packard Enterprise, Google, Inc, Connexity, Inc, At Internet and Adobe Systems Incorporated.

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Table of Content:

1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Appication Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Futuristic Market Scenario

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Clickstream Analytics Market, By Application
5.1 Introduction
5.2 Website/Application Optimization
5.3 Click Path Optimization
5.4 Basket Analysis and Personalization
5.5 Traffic Analysis
5.6 Customer Analysis
5.7 Other Business Applications

6 Global Clickstream Analytics Market, By Organization Size
6.1 Introduction
6.2 Small Enterprises
6.3 Large Enterprises
6.4 Medium Enterprises

7 Global Clickstream Analytics Market, By Type
7.1 Introduction
7.2 Services
7.2.1 Managed Services
7.2.2 Professional Services
7.2.2.1 Support and Maintenance
7.2.2.2 Consulting Services
7.2.2.3 Deployment and Integration
7.3 Software
8 Global Clickstream Analytics Market, By Deployment Model
8.1 Introduction
8.2 On-Demand
8.3 On-Premises

9 Global Clickstream Analytics Market, By End User
9.1 Introduction
9.2 Travel and Hospitality
9.3 Transportation and Logistics
9.4 Telecom and IT
9.5 Retail and Ecommerce
9.6 Media and Entertainment
9.7 Government
9.8 Energy and Utilities
9.9 Banking, Financial Services, and Insurance
9.10 Other End Users

10 Global Clickstream Analytics Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 France
10.3.3 Italy
10.3.4 UK
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 Webtrends
12.2 Vlocity, Inc.
12.3 Verto Analytics, Inc.
12.4 Talend S.A.
12.5 Splunk, Inc.
12.6 SAP SE
12.7 Oracle Corporation
12.8 Microsoft Corporation
12.9 Jumpshot, Inc.
12.10 International Business Machines Corporation
12.11 Hewlett Packard Enterprise
12.12 Google, Inc.
12.13 Connexity, Inc.
12.14 At Internet
12.15 Adobe Systems Incorporated

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