Decrypting a Mattress for a Smooth Buying Experience

Online buying culture has swept the nation with a storm. From a tiny pin to a high-end car, everything under the sky is now just one click away. Consumers are offered numerous means of payment modes, from cash to EMIs, and heavy discounts to sweeten the deal but making a huge investment is still a ponder-worthy decision. It took e-commerce giants years to cultivate a culture unfamiliar to the market, which solely depended on feel-try-buy practice. What turned out to be a real challenge was pitching consumers the idea of buying a mattress online.

At first, the online mattress industry met with a lot of resistance from consumers as well as the offline players. Alluring text and tall claims fell short to get the desired result for early players. Gimmicks like heavy discounts and freebies were not able to get attention from consumers. Redesigning the approach and integration of free trial period helped in earning the trust.

However, we still believe that consumers should understand the basics before taking a dive into a huge financial commitment.

Some of the points to take into consideration while Buying Online:

1. Type of Foam: Three types of foam are available in the market- Memory, Latex, and PU. Memory foam is a bouncy material known for taking the shape of your body while sleeping. The moderately bouncy Latex is made using natural material and offers optimal comfort while sleeping. Both these foam types offer proper circulation of air and zero-partner disturbance for sound sleep. PU foam is not a preferred choice when it comes to sleeping like a king. This foam type is good for creation of a base or layering as it offers next-to-zero dispersion of heat as well as negligible circulation of air.

2. Quality of Foam: After zeroing upon the type of foam, the next step should be researching about the quality. One cannot determine the quality of foam by feeling or trying the same, you need to check for certifications. Plus, it is impossible to feel or try the foam when purchasing online. As the mattress plays a vital role in a person’s life and affects healthy as well, it becomes vital to offer a quality product. These certifications act like a seal of trust as the foam is manufactured adhering to international parameters and regulations. Look for certifications by CertiPur-US in the case of a memory foam or LGA in the case of latex foam. These certifications test the mattress foam as per dynamic load performance. The mattress foams are tested on the grounds such as loss of height, hardness and elasticity.

3. Height Matters: Optimum height for a mattress is 6 inches and it can go up to 10 inches, as per the number of layers and comfort levels. Many brands offer 4 inches thick mattresses that are not designed to offer proper spine support. A 6-inch or above mattress offers optimum support to the spine as well as creates optimum pressure on the pressure points. Before buying a mattress, one should check the exact height of the mattress.

4. Foam Thickness: One fact that a consumer should remember that it is impossible to create a mattress entirely using memory foam. To give a base to memory foam, other types of foam base are integrated. Mostly, a memory foam mattress will comprise a layer of memory foam and a thick layer of high-performance PU foam. In a thoughtfully crafted mattress, one will find 1-2 inches of memory foam accompanied by PU foam. It is a commonly asked question- “Why 1-2 inches of memory foam?” Sleep researchers and scientist have concluded that 1-2 inches of memory foam is best to cradle your body, relieve the spine off stress and create optimum pressure on aching muscles or joints.

5. Skin-friendly Cover: If you think that a mattress cover holds no importance, then please think again. A mattress cover is not only designed to keep the mattress safe but also protect the user from the harmful effects of allergies and related. In general, the mattress cover is scientifically crafted to minimise allergic reactions as well as keeps dust mites at bay. It is advisable to check the certification of the cover to ensure that you are buying a product that can deliver what is promised.

6. Feature Packed: Online mattress companies are in a hoard to offer a feature-packed product at the best possible price. Now you can choose from features such as cooling gel memory foam or natural latex or a layer of green tea infused foam. Memory foam infused with cooling gel keeps the body cooler by a few degrees on a hot summer day. The tiny beads of cooling gel are Phase Changing Material (PCM) that absorbs heat by changing the semi-solid phase. The heat produced during the sleep is quickly absorbed by the gel beads. The movement of air in the memory foam sweeps away the heat from these gel beads.

Apprehensions of Indian Consumers when Buying a Mattress Online

Online market is flooded with new as well as old players. Every brand has rolled out versions loaded with not-to-be-missed features. Old players have the experience and years of trust to back-up their claims. But it is not easy to sell the same old product at non-economical price tags. New entrants are powered by one single ambition to roll out a mattress that is features packed and offered at an unbelievable price.

The main factor on which new brands fail is establishing ‘trust’. Consumers in India have recently started investing big time online on essential products. This move has opened the floodgates of opportunities for new brands but is restricted by the trust factor. The same is established by new brands by offering Cash on Delivery (COD) option to the consumers. Brands have tied up with trusted delivery partners that facilitate the same.

Also, consumers can check company’s registration details in the government database. After an in-depth research, a consumer can call customer support and observe how the brand responds to queries. Plus, check for reviews by genuine customers on social media channels such as Facebook, Twitter, and YouTube.

How to be 100% Sure About the Quality?

When purchasing online, you miss out on the opportunity to feel or test the product in person. Don’t be disheartened as new mattress brands are offering 100+ nights free trial with every purchase. So just buy a mattress and test the same till the time your body agrees with it. If you face any issues, you are free to return the product and avail 100% refund. Moreover, the companies are offering 5 to 10 years of warranty to ensure that the customer’s investment is not at risk.

A rapidly growing mattress brand- Nubliss (https://www.nubliss.com), has a unique approach to when selling a mattress. The brand tries its level best to ensure that the customer has all the information to make an informed choice. For this purpose, they have created a dedicated website that displays all technical details about the mattress. Online sale of Nubliss mattress (https://www.nubliss.com/memory-foam-mattress.html) allows the brand to eliminate middlemen and pass the monetary benefits to customers.

To gain the trust of customers, the company offers 101 nights free trial to users on every purchase. The policy was crafted in lieu of the fact that a person’s body requires at least 10 to 15 days to adjust to a new mattress. This allows the body to take the final call on a long-term investment. Plus, the mattress is designed according to the Indian weather conditions. Infused with cooling gel, the mattress keeps your body temperature lower upto 4 degrees.

Nubliss started its operations some 5 months back and has received a great response from informed customers in tier 1 cities but also from tier 2 and tier 3 cities. Customers have started trusting the brand as an expert in the field and often approach the brand with day-to-day queries related to sleep cycle.

Nubliss is India’s first memory foam mattress with a cooling gel that is perfected for Indian conditions. It is also India’s first and only brand to be certified by CertiPUR-US® –the gold standard in the world for mattresses. This means that the mattress is approved for durability and quality through rigorous independent testing. Also, they are offering 10 years warranty and 101 days trial period which no other brand in India has offered till now.

Plot No. 129, level 1, Sector 39, Gurugram, Haryana, 122003
Web: https://www.nubliss.com
Email Id: allears@nubliss.com
Contact: +919205138595

This release was published on openPR.