openPR Logo
Press release

Combining Forces – Horse Industry Network

11-24-2009 10:12 AM CET | Associations & Organizations

Press release from: German Horse Industry Consulting GmbH

GHI - Stand at EQUIROS 2009

GHI - Stand at EQUIROS 2009

Cooperation in networks has become a key factor for holding one's ground under the altered globalized market conditions in terms of customer orientation, speed, flexibility and reduced costs. Since 2007, GHI has been working at various levels in this context in order to achieve these goals. A look at the operation and effectiveness of the German Horse Industry is rewarding, because it confirms that networking can also pay off in the equestrian industry.

Increase the presence in the political world: There are around 1.25 million riders in Germany, and roughly the same number of horses and ponies. A scientific study has shown that one horse-related job is created for every three to four horses. This works out to more than 300,000 jobs in Germany due to the sport and hobby, along with breeding and husbandry. More than 3,000 companies in Germany have horses and their riders as their primary business purpose. (Source: FN) These are figures that must be taken seriously. But this branch's economic influence is often not given the notice it deserves. The ministries of economic and agricultural affairs in the German states are important partners for exchanging information in this regard.

Use synergies: GHI members form a chain of benefits, as this example illustrates: A person who wants to build a riding stable needs a planner, a builder, someone to set up the stalls, floors in the stable corridors and indoor/outdoor riding arenas, trailers or trucks for driving to tournaments, equipment for the horses and riders, feed, a blacksmith, etc. Communication within the GHI network, meaning among the members, plays the most important role here. As a result, contacts are passed on without the customer having to pay any commissions.

Simplify access for foreign customers: "Made in Germany" is a sign of quality and reliability throughout the world. In the equestrian industry, however, the combination of know-how and contacts is often missing. Naturally there are many homepages where customers can find contact addresses, but these are hidden among a smorgasbord of information. And as a rule, there is no personal contact for the customer who wants to get information or who has questions. And yet a face, the personal touch, is particularly important in this highly emotional branch. GHI creates this point of contact. In 2009, GHI attended 14 trade fairs and exhibitions in 10 countries for and with its members.

Save costs: GHI obtains information, observes and, where necessary, opens new markets, and attends trade fairs and equestrian events, particularly in countries with small or threshold markets. If an individual company had to do all this for itself, the resulting costs would be substantial and sales personnel would be tied up. At the same time, it is hard to know just what will emerge in Kazakhstan, Estonia or China, for example. It is also important to avoid unnecessary costs for the customer. Contacts are provided at no cost, and meetings are set up between potential partners.

Network facilitation and internal communication: The problem is simply in everyday life. There is a great tendency for companies to keep focused on only their own business segment. Each productive network needs a facilitator for distributing contacts, news and information on market participants, along with valuable insights from all the interesting areas, such as new EU ordinances, promotion/funding possibilities or changes in customs regulations. And this information must flow without breaks. Ultimately, however, each individual company is responsible for dealing with information and contacts. And the selection of network participants is crucial here. GHI members are companies who set their standards high, and who see service as more than just an empty term.

In light of the fact that our European neighbours have been travelling the world for a long time to draw attention to their capabilities and products and to provide their know-how as consultants, it is high time for German companies in the equestrian industry to combine their forces and follow this positive example.

The German Horse Industry is a non-profit association, founded by professionals from the industry. Success through quality is the motto of all the companies that are united under the roof of the German Horse Industry. Tradition and a spirit of innovation are the power behind continuously improving products in all fields of equestrianism. Companies that equip and attend Olympic, World and World Cup Championships have pooled their knowledge. The German Horse Industry chooses its partners with care.
German Horse Industry Consulting GmbH
Gründung der GHI Consulting im Oktober 2008
Gesellschafter: Röwer & Rüb GmbH, Böckmann Fahrzeugwerke GmbH
Geschäftsführung: Ina Gläßer

German Horse Industry Consulting GmbH
Ina Gläßer
Geschäftsführerin
Syker Straße 205-213
27321 Thedinghausen
Fon +49 (0) 4204-914035
Fax +49 (0) 4204-91406
E-Mail office@germanhorseindustry.com
Web www.ghindustry.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Combining Forces – Horse Industry Network here

News-ID: 108148 • Views: 2581

More Releases from German Horse Industry Consulting GmbH

Kneilmann new member of GHI
In October, GHI welcomes its newest addition: with Kneilmann Gerätebau, a company based in Drensteinfurt, the segment of stable equipment and stable engineering is now represented by an experienced partner. Ever since it was founded by Theo Kneilmann, Kneilmann Gerätebau has stood for reliable performance, high quality, one-on-one service and individual expert consultation. In 2012, the torch was successfully passed to the next generation, ensuring that the company will continue its
Bowe become new GHI Member
Bowe, one of the leading providers of irrigation systems for riding halls and outdoor riding arenas, has joined GHI as a new member in May. In the past ten years, the company has emerged as one of the leading brands in Germany and is now looking to expand to international markets. “We consider our cooperation with GHI a great opportunity to establish our products and brands beyond the borders
Elflein Textil Roofs Joins German Horse Industry
In July 2012, northern Bavarian company Elflein became a member of GHI. Over the past years, the company has emerged as the market leader in the riding and lunge tents sector in Germany. “The next step must be to expand into export markets. We consider GHI an ideal partner to accomplish this goal,” explains Olaf Elflein, the company’s executive partner. “This is a company with a solid management team; the 45
Three years of GHI.
The idea of establishing a platform to offer the right contacts for interested parties from abroad in particular was nothing new. But being able to do this without charging a commission or costs to the customers and potential customers was. As was the idea of offering a permanent contact partner. "To start with, people looked at us in disbelief when we said that no commission was payable – or necessary

All 5 Releases


More Releases for GHI

Global Ladle furnace Market Insights, Industry Player (GHI Hornos Industriales, …
This research report titled “Global Ladle furnace Market” Insights, Forecast to 2025 has been added to the wide online database managed by Market Research Hub (MRH). The study discusses the prime market growth factors along with future projections expected to impact the Ladle furnace Market during the period between 2018 and 2025. The concerned sector is analyzed based on different market factors including drivers, restraints and opportunities in order to
Global Environmental Sensor and Monitors Market 2017 : Thales Group, TE Connecti …
Environmental Sensor and Monitors Market 2017-2022 QY Market Research published Top Manufacturers Analysis Of Environmental Sensor and Monitors Research Report. A market study based on the " Environmental Sensor and Monitors Market " across the globe, recently added to the repository of Market Research, is titled ‘Global Environmental Sensor and Monitors Market 2017’. The research report analyses the historical as well as the present performance of the worldwide Environmental Sensor and
Kneilmann new member of GHI
In October, GHI welcomes its newest addition: with Kneilmann Gerätebau, a company based in Drensteinfurt, the segment of stable equipment and stable engineering is now represented by an experienced partner. Ever since it was founded by Theo Kneilmann, Kneilmann Gerätebau has stood for reliable performance, high quality, one-on-one service and individual expert consultation. In 2012, the torch was successfully passed to the next generation, ensuring that the company will continue its
Bowe become new GHI Member
Bowe, one of the leading providers of irrigation systems for riding halls and outdoor riding arenas, has joined GHI as a new member in May. In the past ten years, the company has emerged as one of the leading brands in Germany and is now looking to expand to international markets. “We consider our cooperation with GHI a great opportunity to establish our products and brands beyond the borders
Elflein Textil Roofs Joins German Horse Industry
In July 2012, northern Bavarian company Elflein became a member of GHI. Over the past years, the company has emerged as the market leader in the riding and lunge tents sector in Germany. “The next step must be to expand into export markets. We consider GHI an ideal partner to accomplish this goal,” explains Olaf Elflein, the company’s executive partner. “This is a company with a solid management team; the 45
Three years of GHI.
The idea of establishing a platform to offer the right contacts for interested parties from abroad in particular was nothing new. But being able to do this without charging a commission or costs to the customers and potential customers was. As was the idea of offering a permanent contact partner. "To start with, people looked at us in disbelief when we said that no commission was payable – or necessary