Global Kefir Market: Keen Players Take Both Organic and Inorganic Routes to Expand, observes TMR

The global kefir market is witnessing steady growth over the years on the back of increasing awareness about the health benefits of kefir. Kefir is obtained by a process of inoculating milk with kefir grains that are naturally available as a combination of yeast and bacteria in a symbiotic association.

The increasing consumption of health-benefitting foods across the global population is a general trend that has come to the fore in recent years. This, along with the demand for kefir among health conscious consumers for its essential nutrients is at the forefront driving the global kefir market. Another factor stoking growth of the global kefir market is the benefits of kefir for improving lactose intolerance.

Acting as a hindrance to the market is mental block among lactose intolerant individuals due to the lack of adequate awareness about the health benefits of kefir.

A report by Transparency Market Research forecasts the global kefir market to expand at a CAGR of 5.9% between 2017 and 2025 for the market to become worth US$2154.9 mn by the end of 2025 increasing from US$1,300 mn in 2016.

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Rising Spending on Health-benefitting Foods to Make Asia Pacific Promising Market

The key segments into which the global kefir market is divided based on geography are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. In 2016, Europe, powered by the U.K and Germany, held the leading more than 50% of the overall market. The key growth driver of the region is the increasing awareness among consumers about the health benefits of kefir.

North America stood as a significant market after Europe in 2016. The increasing application of flavored kefir in pharmaceutical formulations is leading to the increased momentum in North America kefir market. Also, low fat kefir and dietary supplements is increasingly being consumed among obese individuals for its property to enhance metabolic activity.

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In emerging economies of Asia Pacific, Latin America, and the Middle East and Africa, rising health consciousness and increasing purchasing power has boosted the purchase of health-benefitting foods including kefir. The Asia Pacific kefir market is booming due to increasing spending on health drinks and dietary supplements in India, Japan, and China.

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Some of the key players operating in the global kefir market are Lifeway Foods Inc., E.l du Pont de Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone, Danlac Canada INC., Döhler Group, and Koninklijke DSM N.V.

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

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This release was published on openPR.