Loyalty Management Industry Analysis By Solution Customer Loyalty, Employee Retention, Channel Loyalty, BFSI, Travel & Hospitality, Retail & Consumer Goods
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The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs. On the other hand, lack of stringent regulations is hampering the market growth.
The global loyalty management market based on solution is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 58.0% market share growing at the highest CAGR in the forecast period 2018 to 2025.
Some of the major factors driving the market for global loyalty management market are increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs and technological advancement in mobile technology and applications.
Stringent regulatory framework is hampering the growth of the market.
The global loyalty management market highly concentrated to a few big players and rest to local players who cater to domestic markets only. Loyalty management market is dominated by Comarch SA accounting for a highest market share in 2017, followed by AIMIA Inc, ICF Inc. and Epsilon among others.
The company’s subsidiaries are Comarch Canada, Corp (Canada), Comarch Technologies sp. z o.o (Poland) and other. The Company is certified with PN-EN ISO 9001:2009, PN-ISO/IEC 27001:2014-12 and others .The company is active in Poland and DACH region.
Aimia Inc. was incorporated in 2008 and headquartered in Montreal, Canada. The company is involved in providing data-driven marketing and loyalty analytics worldwide. The company has three business segments namely Coalitions, ILS, and other businesses. Loyalty management related products and services are fall under coalitions. It also runs the aero plan program, coalition loyalty program in Canada. and non-platform based loyalty services business aero plan has 75 world class partners representing more than 150 brands in the financial, retail, and travel sectors.
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Founded in 1969 and headquartered in Irving, Texas. Epsilon is one of the global marketing innovators. The Company is engaged in providing unique solutions in combination with analytics, rich data and technology. It also offers insights-strategy, marketing technology, creative services and media reach. Loyalty management related products and services are offered under marketing technology. It also provides unrivalled data intelligence and customer insights, world-class technology including loyalty, email & CRM platforms and data-driven creative, activation and execution.
Table of Contents
1.2. CURRENCY AND PRICING
1.4. MARKETS COVERED
2 MARKET SEGMENTATION
2.1. KEY TAKEAWAYS
2.2. ARRIVING AT THE GLOBAL loyalty management MARKET SIZE
2.3. GLOBAL loyalty management MARKET: RESEARCH SNAPSHOT
3 MARKET OVERVIEW
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1. vendor positioning grid and investment oppurtunities
5.2. technololgical advancements
6 GLOBAL loyalty management MARKET, BY solution
6.2. Customer Loyalty
7 GLOBAL loyalty management MARKET, BY Deployment Type
8 GLOBAL loyalty management MARKET, BY Organization Size
9 GLOBAL loyalty management MARKET, BY Vertical
10 GLOBAL loyalty management MARKET, BY type of
11 GLOBAL loyalty management MARKET, BY GEOGRAPHY
12 GLOBAL loyalty management MARKET: COMPETITIVE LANDSCAPE
13 GLOBAL loyalty management MARKET, COMPANY PROFILES
15 ABOUT DATA BRIDGE MARKET RESEARCH
Market Drivers and Restraints:
Growing Mobile Technology
Stringent Government Regulations
Increasing Focus of Loyalty Programs
Growing Usage of Rewards Points
Growing Incentives For Making Future Purchases
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