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Bluetooth Beacons Market - Trends in the Retail Sector Driving the Growth
Bluetooth beacons are becoming increasingly popular across industries as they are a cost effective and simple deploy model. As these beacons are supported by almost all operating systems, their demand is expected to increase.Bluetooth beacons are deployed by businesses to send content and information, which are contextually relevant, to users at specific locations. They open up the probability of connecting the online virtual world with the offline, physical world by providing context –aware information to mobile users.
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A surge in organized retailing such as hypermarkets, supermarkets, specialty stores, department stores, cash and carry stores, and discounters is escalating the growth of Bluetooth beacons market. This is because Bluetooth beacons are used in retail industries for providing customers with deals, flash sales, product information or to simply speed up the checkout process by contactless payment systems.
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Product distribution and multichannel marketing have become key trends in the retail sector and this is driving the growth of the Bluetooth beacons market, as manufacturers are compelled to develop software for beacons.
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Bluetooth beacons are also in high demand from airports and ground transit hubs as they enable the delivery of instant notifications regarding flight delays, departures, and gate and platform information to passengers.
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