openPR Logo
Press release

Organic, biological or conventional cultivation?

06-08-2018 04:01 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Kleffmann Group

In an ever changing swirl of opinion, some might say: "Conventional agriculture destroys our nature, is harmful to health and only yield-oriented" others might comment "organic farming is backward, damages the soil through more use of copper and cannot feed the growing world population of tomorrow" - these are frequent titles, topics and comments that do not only appear in the social media, but also again and again in magazines and newspapers. This gives rise to a wide variety of claims and counter claims about both conventional and organic farming. In the end, a production method is adopted by the suitability of the land/ circumstances, individuals personal opinion and beliefs. But those initial statements are not only the basis for discussions among farmers, they are particularly controversial among consumers.

But is it only organic or conventional? Rarely is it so black or white in agriculture? Or are there ways to combine these two approaches? Is "bioventional" cultivation also conceivable? Numerous practical examples currently provide an answer to these questions.

If one considers the developments in agriculture, there are now techniques that support conventional farmers in making their work more environmentally-friendly and also support organic farmers in making their work more productive. For example, milk-ing robots are considered techniques that contribute to animal welfare, as cows can decide for themselves when they are milked. A wide range of systems are produced by multiple manufacturers.

Agricultural machinery manufacturers have developed precision application equipment which not only optimise applications of either seed, crop protection or fertiliser, but also offer efficiencies reduced wastage and environmental benefits. The agricultural market research company Kleffmann Group, with its new business unit My Data Plant, has developed a service with which farmers can fertilize and sow their fields according to field conditions and demand. This service also supports the farmers deci-sion making and helps to minimise the impact on the environment. At the same time, My Data Plant offers the farmer econo-mies in efficient use of inputs.

Many observers will agree that somewhere between the extremes differences of production systems there exists grey areas; a space to reflect on the merits of either approach and perhaps a chance to learn from each other. Innovation will drive change and assist in capitalising on the best of both. The market today provides a wealth of products and services to illustrate that the grower does not necessarily have to decide for an extreme: organic or conventional, both clearly have their advantages and disadvantages, by maybe a hybrid of the two is a happy medium. The wise grower embraces change, reviews innovation and the possibilities of digitalisation, because conventional agriculture has enormous potential to meet the future challenges agricul-ture will face with a more environmentally friendly approach with new developments and ideas that work in a more efficient way.

For further information please visit: www.kleffmann.com or www.mydataplant.com.

Established in 1990, the Kleffmann Group is the leading international agricultural market research institute, employing over 300 full time staff and about 2.000 interviewers. With more than 18 international subsidiaries in Asia, Australia, Europe, North and Latin America the institute offers a comprehensive portfolio of market research solutions in over 70 countries worldwide. As a full-service research agency, the Kleffmann Group is able to provide clients with key information on multiple agricultural sectors, including crop protection, digital farming, seed, animal health or agricultural machinery, drawn from not only a global network of farmer input panels but also both syndicated and bespoke ad-hoc research studies. For further information please visit www.kleffmann.com.

Kleffmann Group  Carina Borgmann
Mühlenstr. 1  59348 Lüdinghausen  Phone: + 49 (0) 2591 / 9188 103
Fax +49 (0) 2591 / 9188 900  E-Mail: carina.borgmann@kleffmann.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Organic, biological or conventional cultivation? here

News-ID: 1076099 • Views: 376

More Releases from Kleffmann Group

Refreshed and updated version of the software tool from the Ag Market Insight Di …
Kleffmann Group is to strengthen its position as the Global Reference for Agricultural Market Information data with the release of the refreshed and updated version of the software tool from the Ag Market Insight Division – amis®AgriGlobe® With the new market data for the crop year 2017, there are several improvements the clients will benefit from. Dr. Bob Fairclough, head of the AgriGlobe® division, comments on the recent in-house development work
Kleffmann Group sponsor prestigious London Luncheon
Kleffmann Group sponsors the Chartered Institute of Marketing (CIM), Food Drink and Agriculture Group (FDA), 13th Presi-dent's Luncheon. Eighty-five guests from across the agri-food and drink sector joined the host Lord Lexden OBE at the House of Lords, London. This prestigious luncheon in the heart of the capital provides the setting for the guest speaker and the presentation of the Excel-lence in Marketing Award. This year the event began with a champagne
Kleffmann Group has opened new office in India
Kleffmann Group is pleased to announce the official opening of its new office in India. It is located in the east of Delhi (office address: 1F / CS – 30, Ansal Plaza, Vaishali, Delhi NCR, India). As a result of increased business turnover, a larger team to service client needs and the introduction of modern equipment, a bigger office was required. Both team members and clients will benefit from the

All 4 Releases


More Releases for Data

Data Prep Market Report 2018: Segmentation by Platform (Self-Service Data Prep, …
Global Data Prep market research report provides company profile for Alteryx, Inc. (U.S.), Informatica (U.S.), International Business Corporation (U.S.), TIBCO Software, Inc. (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), Datawatch Corporation (U.S.), Tableau Software, Inc. (U.S.) and Others. This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY
Weather Station Data Logger Collects Meteorological Data
Complete Weather monitoring using an Intelligent Universal Data Logger A construction company needed to collect meteorological data to study the effects of building materials such as roofing tile. CAS DataLoggers provided the dataTaker DT-85 for an environmental monitoring solution. Long-term monitoring of a variety of weather data is required to determine how the products perform under harsh environmental conditions. The field engineer desired a single recording device to connect with
How to turn Data into Smart Data
Both enterprises and individuals have to process some kind of data every day, whether it is a short message, a notification, a piece of news, statistics, a video, etc. If we accumulate all the data acquired in a month, the amount guarantees to shock anyone. Turning data into smart data As we go through the daily pile of data generated, not only must we record it, we also need to make sense
Data Quality and Data Governance Solution Market
In the enterprise data management ecosystem, data quality is a broad term which refers to the quality, integrity, and consistency of data and/or process etc. Data quality also implies the degree of data accuracy and consistency. On the other hand, data governance focusses on the management of data assets by assigning authority, control, and responsibility of data and encompasses three key areas: people, process, and technology. Data quality and data governance
B2B Data Matching Services | Leo Data Services
B2B Data Matching Services - Revolutionary Marketing Campaigns In today's business scenario, managing successfully B2B Data Matching for prospect customer can be a challenge even the most capable organizations. Business to Business Marketing services from Leo Data Services are always customized to meet the needs of the business prospects. We make sure that our clients have quick, reliable access to their data through several possible interface methods that cover everything from data
B2B Data Services - Data Management - Data Providers
When it comes to Online Marketing, B2B Data Services is a well-known name for maintaining reputation among Digital Marketing competitors. It is a one stop shop for start-ups and enterprises looking for cost cutting and out of box solutions in the field of Data Management and services related to Campaign Marketing, Mobile Viral Marketing, Social Media, Search Engine Optimization, Email Marketing Campaigns and Internet Marketing. Sharing space among the well-established