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Connect families with brands

06-11-2018 12:28 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Things To Do With Kids

Things To Do With Kids Magazine

Things To Do With Kids Magazine

DRIVE CUSTOMER SALES, FOSTER POSITIVE CHILD-PARENT RELATIONSHIPS

Established in 2014, ThingsToDoWithKids connects families with brands. Offering a multilayered marketing platform to a niche market, the Magazine delivers reliable branding results through print media, social media, a mobile application and web services. While encouraging responsible tourism and the strengthening of family relationships, ThingsToDoWithKids provides brands with a unique avenue for advertising, ensuring a well-rounded approach to marketing.

“We are passionate about helping parents make the richest memories possible with their kids. To achieve this, we highlight the most family-friendly holiday accommodation, activities, restaurants and things to do in South Africa,” says Tanya Badenhorst, Director at ThingsToDoWithKids. “We are equally passionate about providing relevant brands with effective, integrated marketing solutions.”

Marketing channels

• Magazine (Print and Online)
• Website
• Social Media
• Mobile Apps
• Email Subscribers

What’s in it for me?

ThingsToDoWithKids Magazine is a high-quality, A5, ABC audited, glossy publication. Ten thousand print copies of this niche publication are distributed per edition, quarterly, via geotargeted schools in the Western Cape and family orientated tourist attractions.

With an excellent and targeted reach, advertising in this travel, holiday and entertainment guide ensures a direct line to the right target market. The additional online, email, mobile and social coverage garners impressive Return on Investment (ROI), at highly affordable advertising rates. With prime positions at only R5700 (as can be viewed on the booking form) clients are offered the best in visibility, without the need for exorbitant budgets.

Will it reach your clients’ target market?
Demographics and Reach

• LSM: 7-10
• Magazine reach estimated at 25 000 per edition
• Distributed to parents of 0 to 12-year-olds
• Online distribution reaches, but is not limited to, Gauteng, Natal and Western Cape
• Four newsletters sent per month to 8000+ email subscribers
• The website enjoys 60 000 national and international page views and 24 000 unique sessions monthly:
o 37% are 25-34 years old
o 34% are 35-44 years old
o 22% are males
o 78% are females
o Economically active decision makers
• The Facebook page has 16 000 likes, and achieves an average post reach of 500 000:
o The majority of which are 35-44 years old
o The second largest demographic includes 25-34 years old

Is it relevant to your brand?

The ThingsToDoWithKids platforms are especially suited to:

• Adventure Vehicles/Cars
• Airlines
• Expos, Shows & Exhibitions
• Family & Travel Products/Gear
• Family Entertainment Centres & Attractions
• Game Reserves
• Health Spas
• Holiday Accommodation
• Kids Party Venues
Markets & Malls
• Tour Operators
• Tourism Authorities
• Tourist Attractions & Heritage Sites
• Travel & Transport Services

ThingsToDoWithKids was founded in 2014. We offer a multilayered marketing platform to a niche market- South African families and families visiting South Africa, who have one or more children under the age of 13. We reach these parents via print media, social media networking, a mobile application and web applications. ThingsToDoWithKids encourages being a responsible tourist in your own country and town, quality time together as families and of course, collecting memories rather than things. Take a look at our website, app, magazine and buzzing social network and let us know how we can help you!

Postal address:
Badenhorst
Office 6
Woodmill village
Devon valley road
Stellenbosch
Contact: Tanya Badenhorst
Cell:081 314 9768
email: admin@thingstodowithkids
web:www.thingstodowithkids.co.za/magazine

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