Web Analytics Market is is expected to reach $4.9 billion by 2022 growing at a CAGR of +20%

The Web Analytics Market is estimated at $1.3 billion in 2015 and is expected to reach $4.9 billion by 2022 growing at a CAGR of 20.8% from 2015 to 2022. Increasing shift to data driven businesses, ceaseless rise in online shopping and marketing automation are some of the key factors fostering the market growth. However, factors such as data privacy and regulations compliance are restricting the market growth. Moreover, growing cloud adoption trend provide huge growth opportunities for web analytics market. Asia pacific commanded highest market share due to the rising performance of the solutions and awareness amongst the businesses to utilize the vast chunks of unstructured online data.

The United States remains a prominent market for Web analytics. The U.S. market is witnessing healthy growth due to the rising acceptance of web analytics among small and medium scale firms. In contrast, European debt crunch, as well as political instability in the Middle East, could lead to decreased investment by companies for analytical tools. However, Asia-Pacific represents the fastest growing regional market. Web analytics market will persist to feel the hassle of privacy concerns, free analytical tools and the launch of browsers such as Google Chrome and internet explorer 8.

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Top Key Vendors in Market:
Google, IBM, SAS Institute, Adobe Systems, Microstrategy, Tableau Software, Splunk, Teradata Corporation, At Internet, Webtrends, comScore and Omniture Inc.

The world web analytics market is foreseen to obtain growth on the back of the aggressive adoption of the cloud and growing requirement of multichannel marketing. Enterprises from different industries have been using web analytics to strengthen their position in their respective markets. Web analytics tools help in analyzing the varying preferences of users about a variety of products and services.

The report provides both, subjective and quantitative research of the Global Web Analytics Market, and in addition incorporates admirable bits of knowledge into the balanced scenario and favored advancement techniques embraced by key contenders
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Table of Content:
Global Web Analytics Market Research Report
Chapter 1 Web Analytics Market Overview
Chapter 2 Global Web Analytics Economic Impact
Chapter 3 Competition by Manufacturer
Chapter 4 Production, Revenue (Value) by Region
Chapter 5 Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Production, Revenue (Value), Price Trend by Type
Chapter 7 Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Web Analytics Market Effect Factors Analysis
Chapter 12 Market Web Analytics Forecast
Chapter 13 Appendix

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