Press release
TrendSights Analysis: Trust & Transparency - Establishing brand credibility to enhance consumer confidence and loyalty
In an environment where consumers have become highly skeptical they want deeper, more authentic reassurances and transparency about how products are made. The FMCG industry must proactively cultivate an improved and more trustworthy image, while remembering that actions speak louder than words.
Scope
- Over half of global consumers state that a "trusted" brand is important or very important when choosing soft drinks to purchase.
- Two-thirds of global consumers don't think that scientific claims made about beauty or grooming products are trustworthy.
- Half of global consumers find it hard to fully trust any grocery business, regardless of size.
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- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
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- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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