Proximity Marketing Market - Rising Availability of Spatial Data and Analytical Tools Will Be the Key to Future Designs

With mobile devices becoming ubiquitous in today’s world and the growing reliance on them to access digital content, the global market for proximity market is gaining significant impetus. Proximity marketing uses the cellular technology to connect successfully with mobile-device users who are in close proximity to a business.

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Marketers are capitalizing Bluetooth and Wi-Fi technology to send a variety of marketing messages to consumers are who are both nearby and looking to make a purchase.The increasing competitiveness among players in different sectors and growing emphasis on business intelligence (BI) are providing a fillip to the global market for proximity marketing.

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The rising availability of spatial data and analytical tools is also working in favor of the growth of the market. Moreover, the widespread adoption of smartphones and proximity technologies coupled with their rapid advancements are augmenting the market.

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On the other hand, there are security and privacy issues associated with existing setups. These issues are stimulating skepticism among end users, which is limiting the market from realizing its utmost potential.

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