A glass of water that tastes like lemonade?
This process involves a system of sensors – RGB colour and pH – with electrodes digitally transmitting the basic colour and sourness of a glass of lemonade to a special tumbler of water. The water eventually tastes and looks like lemonade.
More plans are in the works, like the creation of digital sugary drinks that do not cause dental problems.
Can virtual drinks make for healthier alternatives?
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
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