Mobile Advertising Market Trends, Drivers, Strategies, Applications and Competitive Landscape 2022

Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022. Uptake in smart phones and tablets, as well as the fusion of consumer behaviors on computers and mobile devices are the major factors favoring the market whereas heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for this market.

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The Global Mobile Advertising Market is segmented on the basis of Solution, Application, End user, Services, Type of Advertising and Geography. On the basis of Solution, the market is categorized into Reporting and Analytics Solutions, Mobile Proximity Solutions, Integrated Solutions, Content Delivery Solutions, Advertisement Campaign Solutions. On the basis of End User,, the market is segmented into Small and Medium Business(SMB) and Large Scale Enterprises. The market is divided on the basis of Industry into Healthcare, Manufacturing, IT and Telecom, Automotive, Defence and Government, Transport and Logistics, Consumer goods and Retail, Banking and Insurance, Media and Entertainment, Energy, Power and Utilities and Others.

Global Mobile Advertising Market by Service is segmented into Consulting Services and Integration Services. On the basis of type of advertising, the market is segregated into Audio Advertising, In-App Advertising, Messaging Advertising, Mobile Digital Coupons Advertising, Search Advertising and Visual Advertising. Market is segmented on the basis of devices into smart phones, tablets, Desktops, Laptops, And Notebooks, Smart TVs and other devices. Global Mobile Advertising Market by geography is categorized into North America, Europe, Asia Pacific, and Rest of the World.

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Table of Content:

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Research Scope
2.3 Research Methodology
2.4 Research Sources

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Mobile Advertising Market, By Solutions
5.1 Reporting And Analytics Solutions
5.2 Mobile Proximity Solutions
5.3 Integrated Solutions
5.4 Content Delivery Solutions
5.5 Advertisement Campaign Solutions
5.6 Other Solutions

6 Global Mobile Advertising Market, By Services
6.1 Consulting Services
6.2 Integration Services

7 Global Mobile Advertising Market, By Type of Advertising
7.1 Audio Advertising
7.2 In-App Advertising
7.3 Messaging Advertising
7.4 Mobile Digital Coupons Advertising
7.5 Search Advertising
7.6 Visual Advertising

8 Global Mobile Advertising Market, By Application
8.1 Healthcare
8.2 Manufacturing&Supply chain
8.3 IT and Telecom
8.4 Automotive
8.5 Defence and Government
8.6 Transportation And Logistics
8.7 Banking&Insurance
8.8 Consumer goods and Retail
8.9 Media And Entertainment
8.10 Energy, Power, And Utilities
8.11 Others

9 Global Mobile Advertising Market, By Device
9.1 Smartphones
9.2 Desktops, Laptops, And Notebooks
9.3 Tablets
9.4 Smart Tv
9.5 Other Devices

10 Global Mobile Advertising Market, By End User
10.1 By Small & Medium Business(SMB)
10.2 By Large Scale Enterprises

11 Global Mobile Advertising Market, By Geography
11.1 North America
11.1.1 US
11.1.2 Canada
11.2 Europe
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 UK
11.2.5 Spain
11.3 Asia Pacific
11.3.1 Japan
11.3.2 China
11.3.3 India
11.3.4 Australia
11.3.5 Newzealand
11.3.6 Rest of Asia Pacific
11.4 Rest of the World
11.4.1 Latin America
11.4.2 Middle East
11.4.3 Africa
11.4.4 Others

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Apple
13.2 Facebook
13.3 Google
13.4 Microsoft
13.5 Nokia
13.6 Yahoo
13.7 Flurry
13.8 Amobee
13.9 Drawbridge
13.10 InMobi

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