Press release
Baking Mixes Market Key Players Analysis: Pillsbury, Nestle, Pioneer brand, Betty Crocker, Duncan Hines, Hungry Jack, King Arthur Flour and Jiffy | Asserts MRFR
Global Baking mixes market is expected to grow at CAGR of 3%, with rise in demand for convenience food among various consumer groups. Expansion of distribution channels especially e-commerce and availability of different functional types supporting various diet trends such as paleo, vegan, organic, gluten free has supported the market growth. Rising health awareness regarding celiac disease is boosting the demand for gluten free baking mixes across the world.
Baking mixes market is driven due to rising globalization, increase in disposable income and demand for convenience food. Increase in health concerns among people is supporting functional baking mixes segment. Change in consumption patterns in this market will support sales growth of biscuits. Availability of different flavors and consumer oriented advertisement will continue to support the market in upcoming years. Baking mix is packaged product and hence it can be easily transported to various region across the globe.
Attractive packaging and targeting various age groups can prove to be big opportunities for the key players. Increasing demand for customized bakery products with various formulations in baking ingredients due to changing consumer preference and diet trend, is a major factor that is fuelling the growth of global baking mixes market. Along with changing consumer lifestyle, the demand for natural ingredient is increasing and hence products with specific functional properties which suits the specific diet routine of the consumer. One of the key factors that is driving the market is urbanization and also change in the consumption pattern of the consumers, as the demand for new and trendy product has been increasing.
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North America is the major market for baking mixes and it is expected to continue its dominance over the next few years, due to rising population, huge demand for convenience food, and changing consumption pattern. Europe is the second largest market for vegan and gluten free baking mixes due to the trend towards healthier lifestyles. Growing population and rise in disposable income in Asia Pacific region is driving the demand for baking mixes. Key players are investing in emerging new regional market.
Major Key Players:
This report includes a study of strategies, of major market players. It includes the product portfolios, developments of leading major players
Pillsbury (U.S.)
Nestle (Switzerland)
Pioneer brand (U.S.)
Betty Crocker (U.S.)
Duncan Hines (U.S.)
Hungry Jack (Australia)
King Arthur Flour (U.S.) and
Jiffy (U.S.)
The global baking mixes is a growing market, so there are new players entering the market. The competitive environment is expected to intensify with increase in the demand from the consumers and an increase in product portfolio expansion from key players and new entrants.
Key Findings:
Baking mixes manufacturers sell products through retail and e-commerce
Top five exporters of baking mixes are U.S., France, Germany, Canada and Belgium
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Segments:
Baking mixes market has been segmented on the basis of type which includes, cookie & biscuit mixes, cake & muffin mixes, bread mixes, pancake & waffle mixes and others. On the basis of functional use, market is segmented into gluten free, vegan, organic, sugar-free, paleo and others.
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