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Increase in Smartphone Penetration and Advancement in Internet Connectivity are Major Factors Driving the Growth of Augmented Reality (AR) and Virtual Reality (VR) Market

06-01-2018 06:15 AM CET | IT, New Media & Software

Press release from: PS Market Research

Increase in Smartphone Penetration and Advancement in Internet

Global augmented reality and virtual reality market is expected to reach $94.4 billion by 2023. Increase in smartphone penetration, and advancement in internet connectivity and computer technology are the major factors driving the growth of the market.

Explore Full Report Description At: https://www.psmarketresearch.com/press-release/augmented-reality-and-virtual-reality-market

On the basis of device type, the augmented reality and virtual reality market is categorized into AR devices and VR devices. Of the two, VR devices recorded larger share in the market, with a contribution of more than 60% in 2017. However, during the forecast period, the market for AR devices is expected to grow faster, witnessing a CAGR of 73.8%. The higher growth of this market is mainly attributed to the growing demand of the technologies from the tourism industry; for instance, the National Museum of Singapore uses AR devices to provide reality-enhanced tour of the museum, which has redefined the conventional museum experience for travelers.

During the forecast period, the augmented reality and virtual reality market in APAC is expected to witness a CAGR of 69%. Increase in investment in commercial and defense activities is expected to drive market growth in the region. AR applications are being developed which will provide map overlays of prominent landmarks for improving geographic awareness and enabling rescue teams with better navigation into difficult terrains. Similarly, the healthcare industry in the region is expected to be one of the most promising users of VR technologies and devices because of surging usage of VR in surgical training, live streaming of surgeries, patient monitoring, pain management.

Technology giants are venturing into the augmented reality and virtual reality market through calculated strategic developments, such as the acquisition of Altspace VR, a social VR platform, by Microsoft; and Samsung electronics’ acquisition of VRB, a startup involved in VR app development. Samsung, through innovation with Oculus VR, has also produced virtual reality devices for use, along with its top leading smartphones.

Download Free Report Sample At: https://www.psmarketresearch.com/market-analysis/augmented-reality-and-virtual-reality-market/report-sample

Some of the key players in the augmented reality and virtual reality market are Samsung Electronics Corporation Limited, Qualcomm Technologies Inc., Intel Corporation, Microsoft Corporation, Himax Technologies Inc., Seiko Epson Corporation, Sony Corporation, Google LLC, PTC Inc., and Vuzix Corporation.

About P&S Market Research

P&S Market Research is a global market research and consulting company. We provide market research reports, industry reports; business intelligence and research based consulting services across a range of industries.

With the help of our professional corporate relations with various companies, our market research offers the most accurate market forecasting. Our analysts and consultants interact with leading companies of the concerned domain to substantiate every single data presented in our publication. Our research assists our client in identifying new and different windows of opportunity and frame informed and customized strategies for expansion in different regions.

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