Press release
Global Licensed Merchandise Market Will Hit At CAGR Of 4.37% During Years 2017-2021
Licensing is the process of buying a copyrighted or trademarked property such as name, logo, character, or any other element. It involves two parties, a licensor and a licensee. The licensor owns the property and the licensee buys the license. The use of copyrighted or trademarked property is subjected to certain terms and conditions agreed upon by both the parties. Licensed merchandise refers to the merchandise manufacturers licensing the right to use the name and likeness of artists on the merchandise they produce. They also work together with artists to design and come up with items to sell on the road or at the venue.
Technavios analysts forecast the global licensed merchandise market to grow at a CAGR of 4.37% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global licensed merchandise market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
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Technavio's report, Global Licensed Merchandise Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Fanatics
G-III Apparel Group
Hasbro
NBCUniversal Media
The Walt Disney Company
Warner Bros. Consumer Products
Other prominent vendors
Adidas
Bioworld
Cartoon Network
Columbia Sportswear
DreamWorks Animations
Discovery Consumer Products
Entertainment One
Everlast Worldwide
Hanesbrands
Knights Apparel
Mattel
Nike
Prada
Puma
Rainbow
Ralph Lauren
Reebok
Sanrio
Twentieth Century Fox Consumer Products
Under Armour
Market driver
High viewership of movies and TV shows
For a full, detailed list, view our report
Market challenge
Seasonal merchandise sales
For a full, detailed list, view our report
Market trend
Rising importance of global box office
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Market outline
PART 05: Market landscape
Market overview
Global licensed merchandise market
Five forces analysis
PART 06: Market segmentation by category
Global licensed merchandise market by category
Global licensed merchandise market by entertainment
Global licensed merchandise market by corporate trademarks
Global licensed merchandise market by fashion
Global licensed merchandise market by sports
Global licensed merchandise market by others
PART 07: Market segmentation by product type
Global licensed merchandise market by product type
Global licensed merchandise market by apparels
Global licensed merchandise market by toys
Global licensed merchandise market by accessories
Global licensed merchandise market by video games
Global licensed merchandise market by home dcor
Global licensed merchandise market by others
PART 08: Buying criteria
Buying criteria
PART 09: Geographical segmentation
Global licensed merchandise market by geography
Licensed merchandise market in Americas
Licensed merchandise market in EMEA
Licensed merchandise market in APAC
PART 10: Key leading countries
Global licensed merchandise market by key leading countries
US
UK
Japan
Germany
Canada
China
PART 11: Decision framework
PART 12: Drivers and challenges
Market drivers
Market challenges
PART 13: Market trends
PART 14: Vendor landscape
Competitive scenario
Key leading vendors
Other prominent vendors
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