Global Location Analytics Market, By Component (Software, Services), By Services (Geocoding, Reporting, Mapping), By Deployment (On-premises, Hosted), By End-users (BFSI, Retail, IT & Telecommunications) - Forecast 2025

The global Location Analytics market is valued at 8168.66 million USD in 2017 and is expected to reach 24913.49 million USD by the end of 2025, growing at a CAGR of 14.96% between 2017 and 2025.

Location analytics is the process that organizes and understands complex development through the use of geographical information available in all types of data. Location analytics helps businesses work efficiently and identify unique geographies for better visibility of market. The analytic tool or geographic information system (GIS) tools enable organizations to collect, store, analyze, and visualize data. It is used to measure optimal locations for operating business, providing services, and segmenting the target market. Location analytics is used to integrate the information of geographical component into business intelligence processes. With the ability to visualize and interact with data, end-users can recognize patterns and connections that may not be unveiled with chart and graphs.

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Location analytics is one of the important segments in business analytics. Location analytics refers to the business intelligence (BI) process implemented to gain insights from geographic or location-based business data. It allows companies and organizations across industries to merge 3-D data with conventional BI data. This spatial data is collected using various data sources such as cameras, sensors mobile devices, global positioning systems (GPS), and social media channels. Location-based analytics help in contextualizing location-centric data and deriving meaningful insights. This derived data helps in making strategic business decisions. Location analytics includes interpretation and analysis of information in combination with its location or geographical component. It involves analyzing both real-time data and historic data. Location analytics can be applied for prevention of disasters. Historical data can be analyzed on a map to identify which areas are historically affected by disasters and to provide safety to disaster-prone areas. Real-time location analytics are helpful to courier services which need to keep track of the location of freights and delivery vehicles in real time. Location analytics tools can be beneficial for military purposes. It allows militaries to identify the exact location of troops and opponent activities on a map, helping in making better decisions and present strategic advantages. Companies are adopting location analytics solutions to use market intelligence information for business growth. In line with the same, retailers can enhance their business by analyzing the historical spending patterns of people from different geographical locations.

Emergence of Internet of Things (IoT) and the growing large volume of data through connected devices are leading to increased use of location analytics solutions. Location analytics vendors have allowed the running of location analytics solutions at a minimal cost. This is achieved by utilizing real-time intelligence on connected devices such as smartphones, Wi-Fi networks, Bluetooth-enabled beacons, and few of other technologies. Furthermore, there is rise in importance of asset management across industry verticals to optimize business processes and generate huge amount of revenue. Thus, increasing amount of three-dimensional data and importance of competitive intelligence and predictive analytics solutions helping in business growth are factors expected to drive the market during the forecast period.

There is lack of awareness and expertise among organizations about the functioning of location analytic tools. Furthermore, it requires huge initial investment to deploy such advance location analytic tools with low return on investment. There are certain operational and technical challenges related to connectivity and data integration. These factors are expected to restrain the market growth during the forecast period.

The location analytics market can be segmented on the basis of location, component, organization size, applications, deployment model, industry vertical, and geography. The market on the basis of component is segmented into solution and services. On the basis of location, the market is segmented into indoor and outdoor location. On the basis of organization size, the market is segmented into small and medium businesses, and large enterprises .Based on application, the market is segmented into risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimization, sales and marketing optimization, predictive assets management, and inventory management. The market on the basis of deployment model is segmented into on-premises and cloud. The cloud model is expected to contribute to the location analytic market due to rising adoption of cloud services. The market is segmented on the basis of industry verticals into BFSI, retail and consumer goods, IT and telecommunications, transportation and logistics, manufacturing, government and defense, energy, media and entertainment, energy and utilities and others. The market on the basis of geography is segmented into North America, Europe. Asia Pacific (APAC), Middle East & Africa (MEA) and South America.

Key players in the location analytics market are SAS Institute, Inc., Tibco Software Inc., ESRI (Environmental Systems Research Institute), Oracle Corporation, Pitney Bowes, Microsoft Corporation, IBM Corporation, Galigeo, Cisco Systems, Alteryx, Inc. and SAP SE.

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Geographically, this report split global into several key Regions, with, revenue (million USD), market share and growth rate of Location Analytics for these regions, from 2013 to 2025 (forecast)
North America
Europe
Asia-Pacific (Ex. Japan)
Japan
Latin America
Middle East & Africa

On the basis of product, the Location Analytics market is primarily split into
Software Segment
Service Segment

On the basis on the end users/Application, this report covers

BFSI
Healthcare and Life Sciences
Government and Utilities
Retail and Consumer Goods
Telecommunications and IT
Transportation and Logistics
Others

Reasons to Purchase this Report
Impact of the emergence of geocoding technology.
Analyze various perspectives of the market with the help of Porter’s five forces analysis.
Growth across various end users, such as retail, BFSI, healthcare, etc.
Regional analysis of the market.
Identify the latest developments, market shares, and strategies employed by the major market players.
3 months analyst support, along with the Market Estimate sheet in excel.

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TOC :
1 Industry Overview
1.1 Location Analytics Market Overview
1.1.1 Location Analytics Product Scope
1.1.2 Market Status and Outlook
1.2 Global Location Analytics Market Size and Analysis by Regions (2013-2018)
1.2.1 North America Location Analytics Market Status and Outlook
1.2.2 Europe Location Analytics Market Status and Outlook
1.2.3 Japan Location Analytics Market Status and Outlook
1.2.4 Asia-Pacific (Ex. Japan) Location Analytics Market Status and Outlook
1.2.5 Latin America Location Analytics Market Status and Outlook
1.2.6 Middle East & Africa Location Analytics Market Status and Outlook
1.3 Classification of Location Analytics by Product
1.3.1 Global Location Analytics Revenue (Million USD) and Growth Comparison by Product (2013-2025)
1.3.2 Global Location Analytics Revenue (Million USD) Market Share by Product in 2017
1.3.3 Location Analytics Software Segment
1.3.4 Location Analytics Service Segment
1.4 Location Analytics Market by End Users/Application
1.4.1 BFSI
1.4.2 Healthcare and Life Sciences
1.4.3 Government and Utilities 17
1.4.4 Retail and Consumer Goods
1.4.5 Telecommunications and IT
1.4.6 Transportation and Logistics
1.4.7 Others
2 Global Location Analytics Competition Analysis by Players
2.1 Global Location Analytics Market Size (Million USD) by Players (2016-2017)
2.2 Competitive Status

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