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ion Extends Mobile Landing Page Platform

11-17-2009 09:41 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: ion interactive

Boca Raton, FL—ion interactive, the leading provider of landing page software, today announced the launch of iPhone-optimized quick-start landing experiences. Combining its existing state-of-the-art mobile framework into its LiveBall quick-start program allows ion’s customers to launch high-performance iPhone-optimized landing pages and conversion paths within just a few minutes — without code or help from IT.

“We’re excited to extend our quick-start program to include mobile devices. There are over 30 million iPhones out there and allowing marketers to extend their ads with optimized user experiences turns the iPhone into a sales and marketing machine,” said ion’s CEO and co-founder Justin Talerico. “And the iPhone is just the beginning. We’re committed to develop device-optimized experiences for Android and RIM as well,” he said.

In addition to LiveBall’s existing Quick Start features, every new LiveBall platform deployed will now include — at no additional charge:

5 ready-to-run iPhone-optimized landing experiences — Pre-built landing pages and conversion paths that need only fill-in-the-blank text to launch. Non-technical marketers can go live with high-performance pages within minutes.
Custom iPhone-optimized image library — Ready-to-use, professionally art directed and optimized images
Custom iPhone-ready forms — Pre-built and powered by LiveBall’s sophisticated ‘no code’ forms engine
“In-application, display, SMS and search advertising is exploding in this space. One need only look at Google’s pending acquisition of AdMob for evidence of that. Users don’t want to click through from optimized experiences to full-size, pinch-to-zoom-in web pages. That’s a recipe for low ROI. LiveBall enables marketers to quickly and easily make optimized landing experiences that convert a much higher percentage of respondents into customers’” said Talerico. “I can log into LiveBall and launch these amazing, sophisticated conversion paths in about ten minutes,” he said.

“The demand for great user experiences in mobile is extraordinary. 19 months ago when we first announced iPhone device optimization, it was a nascent market. Today, we sold our first iPhone launch pads before we even announced them. It’s an exciting time,” said Talerico.

For marketers, ion’s LiveBall cloud-based software platform is the leading landing page solution. It enables non-technical people to create, test and analyze campaign-specific landing pages, microsites and conversion paths. LiveBall generates game-changing return on advertising spend (ROAS). American Greetings saw its cost-per-acquisition drop by 20% in its first five months using LiveBall. Bronto Software cut its paid-search spend by two-thirds and actually increased the quality and quantity of leads it got from that spend by multiplying its conversion rate from 2% to over 18%.

about ion interactive
Founded in 1998, ion interactive is the leading provider of advanced landing page software that maximizes PPC, email and online advertising performance. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. ion’s clients include Fortune 500 companies and start-ups in a range of industries including software/hardware, consumer packaged goods, manufacturing, publishing, education and utilities. The company is privately held, with offices in Florida and Massachusetts.

124 E. Boca Raton Rd.
Boca Raton, Fl 33432

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