Digestive Health Products Market - Facilitate Functional Aspect of the Digestive System

Digestion is the process of breaking down food particles into digestible nutrients, such as proteins, fats and vitamins in order to make them easily absorbable. However, similar to all complicated machinery, the digestive tract doesn't always function smoothly. Many problems pertaining to digestive system such as abnormal digestion may vary in cause, severity and part of digestive system affected. However, most of these ailments are caused by microorganisms such as bacteria, eating food unfit for consumption or allergies related to food intake. The problem could also stem from a genetic condition or in rare cases, the immune system causes various digestive woes by mistakenly attacks the digestive system. To counter these factors and maintain digestive and overall health of the body, the food industry introduced digestive health products which facilitate functional aspect of the digestive system.

Increased awareness about digestive health is an essential driver of in this industry contributing to commendable growth of the digestive health products market. Moreover, large healthcare centers have initiated massive awareness programs amongst the general public to educate and inform people about the importance of digestive health.

Various governments include digestive health as either a section in health policies or introduce the product as an amendment to preexisting policies, which is projected to uptick demand within the market. Sophisticated and efficient R&D has transcended as a crucial characteristic for private and government owned food attempting to expand their product portfolio Consumers in the upper-middle class category show a tendency to recourse to better healthcare facilities, thereby escalating the sales of these products. Thus, increased popularity of dietary supplements among the government and the consumer is set to augment the growth prospects of the market over the forecast period.

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Furthermore, added health benefits associated with digestive health products is considered to be the factor behind the immense growth of the market. Consumption of digestive health products is conducive to digestion of food in the body since it maintains the gastric acid levels in the stomach. Consequently, many medical practitioners recommend the digestive health products to patients suffering from digestion related ailments. However, low awareness quotient in the underdeveloped economies and relatively backward regions draws out a large customer base from the market thereby posing a threat to the global market.

The global digestive health products market is segregated on the basis of products, ingredients, sales channels and region. Based on products, the market is segmented into dairy products, bakery products, cereals and non-alcoholic beverages. On the basis of ingredients, the market is bifurcated into probiotics, prebiotics and food enzymes. Based on sales channels, the market is segmented into modern trade, convenience stores and online retailers. Geographically, the market is split into North America, Europe, Asia Pacific, Middle East & Africa and Latin America regions.

The North America region is anticipated to dominate the global digestive health products market during the forecast period owing to favorable government policies and strong customer base. Furthermore, the Europe region is projected to closely follow the North American Market owing to growing awareness about such products. In terms of growth rate, Asia Pacific region is expected to register significant growth in the digestive health products market with the increasing awareness among the end-users and geriatric population.

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The digestive health products industry is extremely lucrative and many new entrants are anticipated to delve into this industry in the coming years. A combination of new entrants along with established ones is anticipated to make the market highly fragmented. Moreover, the key players competing for large market share, creating an opportunity for the introduction of novelty products into the market. Some of the key players in the industry are PepsiCo Inc., Mondelez International Inc., E. I. DuPont Nemours and Company, Arla Foods Inc., Yakult Honsha Co. Ltd., General Mills, Chr. Hansen Holding, Nestle SA, Cargill Inc., and Danone SA.

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