Virtual Fitting Room Market - New Market Opportunities Explored by 2024

Virtual fitting room (VFR) is a new technology that facilitates shoppers for trying on variety of clothes in a virtual manner. In a VFR, the person need to place his or her body virtually rather than physically, to select the color, size, style, fitting and other parameters related to the buyer satisfaction. In other words, VFR is an imitation of trying apparels similar to a video game version of a changing room. VFR is the online equivalent of an in-store dressing room.

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Whenever customers need to try a product in the digital directory, they can move into a virtual fitting room and generate a digital image called digital avatar by entering their hips, height, waist and other measurements or sizes. The measurements can be inputted manually, which is generally done by using web based applications. VFR platforms are an exceptional method to increase sales through comprehensively improved conversion degrees.

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VFR market is experiencing growth due to factors such as saving shopping time because shoppers doesn’t feel the compulsion of waiting outside the trial room to try on a particular item. VFR also offers comfort, minimize returns and conversion rate and enables to make a right choice for the customers, which in turn increase the growth of this market.

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