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Geospatial Analytics Market - The Need For Reducing Operational and Logistic Costs By Organizations
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Global positioning system comprises 24 satellites that orbit around earth for determining exact position of an object on earth. Geo tagging is addition of geographical data to media such as images and websites in the form of meta-data. Geospatial analytics products combine geographic data and business data to gain information that supports business decisions such as logistics and marketing.
Geospatial analytics could be used for analyzing market segmentation on the basis of demography, lifestyle and behavioral. This analysis would help organizations to design their promotional programs and targeting new customers. The need for reducing operational and logistic costs by organizations is anticipated to drive the growth of geospatial analytics market. Government could use geospatial analytics to map crime locations, issue alerts in situation of natural calamities and designing disaster recovery mechanisms.
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Emergence of smart cities and increasing demand for innovating technologies in developing countries is likely to boost the market for geospatial analytics. The market is anticipated to grow with the increasing usage of GPS enabled smartphone devices. Innovations in drone technology would also increase the opportunities in geospatial analytics market. The major challenge for the market is the privacy issues related to storage of geospatial data. Legal issues related to storage of personal information could also hamper the growth of market. Moreover, initial setup of geospatial analytics products require high investment, therefore could impact the growth of the market.
Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations
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