Digital Signage Technology: Global Revenue, Status and Outlook Market Forecast (2017-2022)

Digital Signage Technology Market

Digital signage is also known as dynamic signage. It is a specified type of silver casting in which any multimedia content or video is displayed in public spaces for any advertising or informational purposes. In other words, it is the electronic displays which broadcast television programming, information, menus, advertising, and other contents. A digital sign generally comprises of a playback device or computer connected to a bright, big digital screen such as LED, plasma, projected image or an LCD. Digital signs are found in both private as well as public environments such as retail stores, hotels, restaurants, corporate buildings, and several other locations.

Digital Signage Technology Top Players In Global Market:

• Intel Corporation

• Samsung Electronics

• LG Electronics

• NEC Display Solutions

• Adflow Networks

• BrightSign LLC

• Cisco Systems

• KeyWest Technology

• Microsoft Corporation

• Omnivex Corporation

• Panasonic Corporation

• Scala

• Winmate Communication

• Sony Corporation

• AU Optronics

• Christie

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Market segment by Type, Digital Signage Technology can be split into:
• Liquid Crystal Display Technology

• Light Emitting Diode Technology

• Front Projection Technology

Market segment by Application, Digital Signage Technology can be split into:

• Retail

• Corporate

• Banking

• Healthcare

• Education

• Transportation

In 2015, the global Digital Signage Technology market was evaluated at USD 16.88 Billion and is anticipated to garner USD 27.34 Billion by the end of 2022, thereby registering at a considerable CAGR of 6.7% during forecast period. One of the major markets driving factor of this industry is the increasing demand for developing technologies that are used in LED-LCD, UHD, OLED displays probably to promote the growth. Also, the constant evolution of novel and inventive product such as leak detector and home monitoring system along with complicated financial product like forex cards which need strong and instructive marketing content is going to potentially drive this market industry.

There is rising need for digital signage, enhanced technologies, and infrastructure expansion is probably to propel the global digital signage market in the future. Moreover, increasing acceptance of advanced products which need digital information assistance from a remote location is one more factor which is estimated to fuel the global growth of this market industry during the forecast period. Furthermore, incorporating real-time information management tools, smart content, big data analytics, and multiple presentations will further drive the market for public commercial displays. Additionally, increasing infrastructure, more and more use at airports, and important impressions in-store digital signage on brand awareness and perception is promoting the growth of this market. Nevertheless, destruction due to displays, high initial investments, dearth of standardization, and power problems are a few of the factors hindering the growth of this market.

The Asia Pacific Digital Signage Technology market is predicted to experience considerable growth at more than 6% CAGR. Growth is developing in emerging economies of Asia Pacific which includes India and China is anticipated to boost the demand in the regional market. Based on the product type this market is segmented into Light Emitting Diode Technology, Liquid Crystal Display Technology, and Front Projection Technology. The end-user applications of this market are corporate, retail, healthcare, banking, transportation, and education.

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