Fortified Milk and Milk Products Market is Expected to Witness a Steady Growth by 2025
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Fortified Milk and Milk Products Market Segment:
On the basis of product types fortified milk and milk products market is segmented into liquid milk and milk products. Furthermore, liquid milk and milk products is sub segmented by the fortified nutrition, such as vitamin and minerals. Further vitamin and mineral segment is categorized by the ingredient of nutrition, for instance vitamin segment is categorised with vitamin A, vitamin D, Vitamin C and others, and minerals segment is categorised with iron, zinc, copper, iodine, Docosahexaenoic acid (DHA), selenium, folic acid and others.
Geographically fortified milk and milk market is segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan and Middle East & Africa. North America, Western Europe are the most target market for the fortified milk and milk producer companies.
Fortified Milk and Milk Products Market Dynamics:
Disposable income and employment leads to enhanced livelihood among population, thus, driving the demand for fortified milk and milk products especially in emerging economies. Price is another factor that somewhat restraints the fortified milk and milk products market as economic and lower middle class population may not afford these products. Milk and milk product industry is very dynamic, where fortified milk and milk products are very niche segment. Fortified milk and milk products are very popular over North America, Western Europe and Japan. However with rapid urbanization, these products are gaining traction across other economies.
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Fortified Milk and Milk Products Market Key Players:
Some of the key market players identified across the value chain in this market are Arla Foods UK Plc., GCMMF ltd, Dean Foods Company, Fonterra Group Cooperative Limited, Kraft Foods Group, Inc., Nestle SA, Sancor Cooperativas Unidas Limited and Royal FrieslandCampina N.V.
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