Press release
Digital OOH Market 2018-2022 : Reduced Cost Of Digital Screens
Digital OOH
Publisher's analysts forecast the global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.
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Factors such as the increasing adoption of digital medium and decreasing budgets for print segment by key vendors such as New York Times and Time have increased the need for digital advertising. Moroever, the introduction of e-papers and e-magazines has also increased the popularity of online classified ad platforms. Furthermore, the recent years also witnessed a rise in the substitution of physical billboards with interactive billboards.
Key vendors
-Clear Channel Outdoor
-JCDecaux
-Lamar Advertising
-OUTFRONT Media
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Market driver
-Reduced cost of digital screens
Market challenge
-Threat from mobile advertising
Market trend
-Increase in spending from FMCG industry
Fundamentals of Table of Content:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles
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