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Marketing Automation Software Market: Global Industry Analysis and Forecast by 2025
Marketing automation software has several functions such as email marketing, campaign management, engagement marketing, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.
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Marketing Automation Software Market: Drivers and Challenges
Now-a-days, enterprises are growing with rapid speed so they are opting for marketing automation software because of increasing need for better customer experience is one of the major factor driving the market of market automation software. Market automation software solution provides optimal automated solution to improve marketing and sales activities. Moreover, implementation of marketing automation software using cloud based deployment like software as a service(S-a-a-S) is also, an another key driving factor of marketing automation market.
Presently, lack of comprehensive integration strategy and Interoperability issues are the major restraints faced by most of the enterprises while adopting marketing automation software.
Marketing Automation Software Market: Segmentation
Segmentation on the basis of deployment:
Cloud based
On-premises
Segmentation on the basis of end-users:
Small scale and medium scale
Large scale
Segmentation on the basis of verticals:
Academics and Education
Healthcare
Advertising
Manufacturing and Distribution
Media
BFSI
Others
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Marketing Automation Software Market: Key players
Some of the key players of marketing automation software market are: IBM Corp., Oracle, Adobe system, SAP SE ,Salesforce , SAS Institute, Cognizant technology solution, Etrigue, Hatchbuck and Hubspot.
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