online retail mobile payment transactions Market Industries Economic Impact Examined in new Market Research Report 2019 to 2024

This report gives an in-depth research about the overall state of online retail mobile payment transactions market and projects an overview of its growth market. It also gives the crucial elements of the market and across major global regions in detail. Number on primary and secondary research has been carried out in order to collect required data for completing this particular report. Sever industry based analytical techniques has been narrowed down for a better understanding of this market.

This study covers the world outlook for online retail mobile payment transactions across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-Ã -vis others.

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Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for online retail mobile payment transactions. It also shows how the P.I.E. is divided across the world's regional and national markets.

For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

Market dynamics

Even though there will be tremendous growth in mobile payment transactions market, there are many challenges that are obstructing the growth of this market. A major challenge is the slow adoption of smartphone compatible POS systems by the retailers. If taken at face value, a 41.7% volume growth looks amazing, but there is something to be concerned about. One of the major concerns is that apart from few countries, consumers haven’t fully accepted the concept of mobile payments, even though the facility is much more secure. However, given the inherent nature of the product, it wouldn’t be long before consumers all over the world use the facilities provided by mobile payments, as per the research report of Persistence Market Research.

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The market for mobile payments will continue to be robust in APEJ and Africa, as majority of people there don’t own a credit card, in contrast of the situation in Europe and United States. So, consumers in APEJ and Africa are making a direct shift from using cash to using mobile payments. Growth in the mobile payments market will be particularly strong in China. This is due to the entry of major market players like Apple and Samsung in the Chinese market, making the competition more fierce and interesting.

Due to a strong showing in China, the market for mobile payment will continue to grow in the Asia Pacific region and this region will be the leading market in the world in terms of volume. However, in terms of value, it is Africa that will maintain its number one position in the mobile payment transaction market. This is due to the spectacular success of M-Pesa in Kenya and this has influenced consumers and businesses in other regions of Africa to adopt the technology of mobile payments. This has boosted the market of mobile payment transaction market in Africa. Currently, Africa has nearly 32% revenue share of the global mobile payment market, and boasts of a subscriber base of over 100 million. Other than Asia Pacific and Africa, Western Europe and United States are other lucrative regions for mobile payment transaction market the world over.

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