Hair and Body Mist Market - Conceptual framework, scenarios, and future perspectives

Growing concerns about skin and hair, improvement in lifestyle, increasing awareness about skincare and hair care, and increasing pollution causing skin and hair damage are the key factors boosting the usage of skincare products.

In developed countries, especially in Asia Pacific, demand for hair and body mist has been growing at a swift pace. The growing number of employed women is one of the main factors responsible for the augmented usage of skin care products. In addition, climatic conditions in regions such as the Middle East and Asia Pacific is boosting the usage of hair and body mist. Increasing demand for hair and body mist among younger consumers is one of the key drivers of the market. Hair mists are used for hair styling and for protection from sun and pollution. Body mists are used as a perfume, to feel refreshed and smell good.

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The major restraint of the market is the presence of toxic substances in hair and body mist, which are anticipated to create challenges for the progress of the market. Hence, manufacturers are creating products which contain natural and organic products. There is increased usage of organic and natural ingredients in body and hair products as consumers consider them as safer and toxic free than regular products that are available in the market, which contain fragrances, formaldehyde, hydro-fluorocarbons, and micro-particles of various ingredients. Testing products on animals is also one of the restraints of the market, as consumers demand cruelty-free products. However, the major opportunity present in this market is demand for organic and natural hair and body mist, as organic and natural hair and body mist is not harmful and is cruelty-free since they are not tested on animals.

The hair and body mist market is segmented based on product type, distribution channel, and region. In terms of product type, the market can be largely segmented into hair mist and body mist. Body mist is available in different variants. Manufacturers are introducing hair mists with moisturizing effects, anti-fall benefits, anti-breakage properties, and humidity resistance. Most of these hair styling spray products are fast-drying and non-sticky and offer sun and scalp protection. Based on the distribution channel, the market is segmented into online distribution channel and offline distribution channel. One of the key drivers of market growth will be growing channels for product distribution. Considering factors such as convenience and easy on-the-go shopping experiences, consumers are now increasingly purchasing beauty products online. The global hair and body mist market has been analyzed for five geographic regions, namely Asia Pacific (China, Japan, India), Europe (Germany, France, Italy, and the U.K.), North America (Canada and the U.S.), South America (Brazil) and Middle East & Africa (MEA). North America holds the major share of the hair and body mist market.

North America reported major share of the global hair and body mist market in 2016. India and China are anticipated to deliver substantial development to the Asia Pacific hair and body mist market, due to fast changing lifestyle and growing disposable income of people in these nations. Periodic product introduction by hair and body mist producers have garnered attention from customers, who seek novel and advanced merchandise.

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There are numerous companies in different regions, due to which the market is split in nature. The global hair and body mist market is huge, dominated by many key players such as Chanel S.A., The Estée Lauder Companies Inc., L Brands, Inc., L’Oreal S.A, LVMH Moët Hennessy Louis Vuitton SE, Shiseido Company, Avon Products, Inc, Amway, Burberry Group PLC, Cadiveu Professional USA, Innisfree, Pierre Fabre Dermo-Cosmetique USA, Conair Corporation, Coty, Inc., Henkel AG & Company, Edgewell Personal Care, Godrej Consumer Products Limited, Johnson & Johnson, Helen of Troy Limited, Kao Corporation, Marchesa, Mary Kay Inc., Procter & Gamble, O Boticário, Revlon, Inc., Unilever, Tom's of Maine, and Victoria's Secret.

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