CHEVRON STORES NOW OFFER IDAHO CUSTOMERS VACATION IN A BOTTLE

ViB Holdings LLC, creator and manufacturer of ViB (Vacation in a Bottle) announced today that Chevron stores in Idaho are carrying the happy, relaxation beverage in a dozen stores throughout the state.

ViB’s two unique flavors, Pomegranate and Mango Lime, can be purchased at Chevron locations in Boise, Meridian, Garden City and Ketchum.

“Our goal with ViB is to relax the nation. Strategic partnerships with industry leaders like Chevron are instrumental in providing our product to stressed consumers across the country,” says Travis Hollman, co-founder of the exceedingly popular beverage.

ViB Holdings LLC prides itself on creating an exceptional beverage appropriate for all lifestyles. ViB’s family-friendly qualities include healthy B vitamins and the calming amino acid found in green tea leaves, L-theanine. ViB is a low-sugar, caffeine-free beverage that relaxes, while increasing focus and concentration.

“More and more people are experiencing the negative side effects associated with energy drinks and Melatonin-based relaxation beverages. ViB is a superior product that creates a great feeling of relaxation with the benefits of increased focus at the same time,” Hollman explains.

And, ViB is drinking in the success. At a time when the relaxation beverage category is exploding, ViB Holdings LLC is reporting a 252-percent increase in sales and projecting sales of $6 million for the 2009 fiscal year.

Part of the company’s victory can be attributed to ViB’s noteworthy celebrity investors and fans. Phoenix Suns’ Amar’e Stoudemire and Green Bay Packer Marco Riviera are just a few of the celebrity athletes that have a vested interest in the beverage.

“We were the first relaxation beverage to gain market share, distribution and mass celebrity appeal. ViB really invented the category,” says Hollman.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings LLC
2544 Elm Street
Dallas, TX 75226

Press Contact
Amy Power
Amy@powerpublicrelations.com

This release was published on openPR.