Top Trends in Soft Drinks 2018: Exploring trends in soft drinks
The alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include a growing demand for 'craft' soft drink options, functional hybrid beverages, sustainable and ethical drinks, and beverages with added carbonation.
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- High-sugar drinks are now seen as indulgent beverages to be consumed as an occasional treat rather than a habit, hence focus is shifting towards quality and authenticity.
- The move away from plastic packaging towards more sustainable alternatives, such as beverage cartons and aluminum cans, is gaining pace.
- Health-conscious consumers faced with pressures from work and life are seeking products that deliver an energy boost to help fuel their hectic lifestyles, without compromising on health.
- Producers are supporting socio-economic or environmental causes that seek to improve the welfare of societies, communities or the environment to improve brand image and resonate with ethically-conscious consumers.
- Energy waters, sports waters, and juice-infused waters present major opportunities in the soft drink market as they deliver on a sensory and functional level while maintaining health appeal.
- A new generation of carbonated beverages includes sparkling coconut water, vinegar drinks and even RTD tea and coffee, and all are positioned as “healthful” CSD alternatives.
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Fitch & Leedes
RIPE Craft Juice
Baige White Pegeon
Some Points from TOC:
2. Top Trends in Soft Drinks
Ethical Soft Drinks
3. The Future
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