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Get to Know Your Brown Diamond

05-11-2018 09:33 AM CET | Fashion, Lifestyle, Trends

Press release from: AGS Laboratories

/ PR Agency: The Firm Public Relations & Marketing
Courtesy: Omi Privé

Courtesy: Omi Privé

Nonprofit Grading Laboratory Launches 'Colored Diamond Document,' Helping Consumers Navigate the Brown Diamond Purchasing Experience

LAS VEGAS (May 1, 2018) -- AGS Laboratories--a nonprofit diamond grading laboratory dedicated to consumer protection--announced today that it has expanded its services and is now grading brown diamonds.

AGS Laboratories unveiled the consumer-friendly Colored Diamond Document, a tool that allows jewelers to present the technical aspects and nuances of colored diamond grading to prospective buyers with an easy-to-understand verbiage and graphics.

To the average consumer, purchasing a brown diamond will never be the same. A brown diamond will no longer be described as "a brown diamond," but will be communicated in easy-to-understand visual way, highlighting the nuances within the diamond's color.

"Brown diamonds are beautiful, and are an alternative choice to the more traditional colorless diamonds. They are also trending as an affordable choice for fine jewelry," said Jason Quick, Laboratory Director at AGS Laboratories. "We recognized a growing need in the market and decided to create a tool that will truly enhance consumers' buying experience."

AGS Laboratories encourages jewelry buyers who are shopping for diamonds to always ask for a diamond grading report from an independent third-party laboratory so that they can better understand the quality of the diamond they are buying. To find an American Gem Society retailer, visit americangemsociety.org/findajeweler.

To learn more about AGS Laboratories Colored Diamond Document and to view a sample of the report, visit agslaboratories.com/browndiamonds.

About AGS Laboratories

AGS Laboratories is a nonprofit diamond grading laboratory created with a mission of consumer protection. The American Gem Society saw a need in the jewelry industry for a diamond grading laboratory that shared their mission and values, and created AGS Laboratories in 1996 to fill that need. AGS Laboratories is the world's leading diamond grading laboratory for the Cut grade and revolutionized the diamond industry when it released its groundbreaking light performance grading system for diamond cut. For more information on any of the AGS Laboratories and its products and services, please visit www.agslab.com or email support@agslab.com.

Website: americangemsociety.org
Facebook: AmericanGemSociety1934
Instagram: @AmericanGemSociety
Twitter: @AmerGemSociety

AGS Laboratories
8881 W. Sahara Ave.
Las Vegas, NV 89117

Media Contacts:
For AGS Laboratories - The Firm Public Relations & Marketing -- 702.739.9933
Jesse Scott / ext. 228 / jscott@thefirmpr.com
Lindsey Yaskin / ext. 227 / lindseyy@thefirmpr.com
Michael Abante / ext. 232 / michaela@thefirmpr.com

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