Marketing Analytics Market - Emergence of Internet-of-Things Based Technologies

The global marketing analytics market is gaining from the unprecedented benefits of marketing analytics that marketers leverage to evaluate the outcome of their efforts. Marketing analytics not only help marketers comprehend lead generation and sales analytics, it also provides valuable insights about customer preferences and trends. Moreover, marketing analytics solutions enable marketers to oversee online marketing campaigns and evaluate their respective success outcomes, which helps them to allocate money for the most successful campaigns.

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Marketing analytics involves measuring, analyzing, managing, and controlling the performance of a marketing campaign in order to maximize the effectiveness of a campaign and optimize return on investment (ROI). Marketing analytics solutions are also used by marketing managers to plan and execute marketing activities based on analytics obtained for need for enhanced content sharing and enhanced customer involvement on social media channels.

A report by Transparency Market Research (TMR), forecasts the global marketing analytics market to be evaluated at US$2,109.6 mn in 2017. Expanding at a pace of 14.3% CAGR for the 2017-2022 forecast period, the market is estimated to be worth US$4,108.2 mn by the end of 2022.

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The worldwide market for marketing analytics is broadly assessed on the basis of component, deployment, industry, application, and region. Depending upon component, the segments into which the global marketing analytics market is divided are software platform, professional service, and managed service. Of them, software platform is the leading segment which is anticipated to account for a revenue contribution of US$1,036.1 mn in 2017 to represent 49.1% of the market in the same year. Expanding at a CAGR of 15.2% over the 2017-2022 forecast period, the software platform segment is expected to become worth US$2,100.7 mn vis-à-vis revenue by the end of 2022; the software platform segment will thus represent 51.1% of the market in 2022

Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations

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