Success Case Study Patanjali Ayurved Capitalizing on Demand for Natural, Safe, and Locally Made Products Analysis Of Key Players Patanjali Ayurved, Hindustan Unilever (HUL), ITC, Nestlé India, Godrej Consumer, Britannia, Dabur, Emami, Colgate-Palmolive

Orbisresearch.com has announced the addition of the Patanjali Ayurved Market Size Status and Forecast 2021”, The report classifies the Patanjali Ayurved Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as restraining market growth.

Success Case Study Patanjali Ayurved Market is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Patanjali Ayurved's Ayurveda/herbal products in India. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

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Key Leading Major Companies Mentioned:

Patanjali Ayurved, Hindustan Unilever (HUL), ITC, Nestlé India, Godrej Consumer, Britannia, Dabur, Emami, Colgate-Palmolive, Amul, Parag

Incorporated in 2006, Patanjali Ayurved is the fastest-growing Indian FMCG company, registering 686% growth in revenues over the four-year period from FY2014 to FY2017. It has been a disruptive company in the Indian FMCG sector, forcing competitors to rethink their product development strategies.

Scope

- Patanjali Ayurved’s products have been embraced by consumers, propelling the company to the top echelons of the Indian FMCG industry. The Patanjali brand carved out a niche for itself in the highly competitive market through the premise of ‘’natural and safe’’ products founded on the three pillars of Yoga, Ayurveda (a traditional system of medicine) and Swadeshi (nationalism).
- Patanjali Ayurved leveraged localism, patriotism and pride in national heritage to promote its products. The company captured the existing customer base of competitors through smart product positioning, optimized marketing and distribution strategies, and aggressive pricing.
- The remarkable success of the Patanjali brand demonstrates the importance of brand consistency in building consumer trust and loyalty.

Reasons to buy

- Increase the potential for success by learning from brands/products that have outperformed: successful innovation can boost profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Customization of the Report
The report could be customized according to the client’s specific research requirements.

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